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Alza strengthens leading position in electronics and Czech e-commerce

2013 in numbers - €349.9 million turnover, €423.4 million in sales

Prague 2.1.2014 - The largest Czech electronics retailer by a large margin strengthens its position as market leader, achieving a record turnover of €349.9 million excl. VAT, and sales of €423.4 million incl. VAT, according to preliminary results., the Czech Republic's very own e-commerce pioneer, handled over 3 million online orders in 2013. The Czech market however, experienced declining sales on key commodities such as notebooks, making the result even more impressive, as observed a 12% increase in notebook sales.

Last year, recorded tablet, ultrabook and smartphone sales increased by the largest margin, proving them to be the most sought-after products of 2013. Significant interest was also illustrated for eBook and domestic electrical appliance purchases throughout the year. One-third of all consumer electronics in the Czech Republic are purchased online, which is the highest in Europe, and approximately 10% higher than Germany and the UK.

"We particularly attribute these record breaking results to the quality of our services, which, according to the NPS (Net Promoter Score) methodology of measuring customer loyalty, are absolutely comparable to the best in the world," says Oldřich Kurz of "Other key factors including stock availability, extensive product range, the expansion and enhancement of our sales and after-sales services, have contributed to our success and help us satisfy the most demanding shoppers," says Oldřich. "Customers really appreciate our ever growing network of branches and the unique service we offer guaranteeing same day delivery for goods ordered by 11:00" adds Kurz. is also the market leader in terms of product range in the Czech Republic. Over the past year, it has increased from 32,000 items to almost 50,000 items, the vast majority of which are in stock. Together with expanding its traditional electronics, computing and home appliance product range, the addition of new categories such as electronic licenses, eBooks, hobby tools, car accessories, semi-professional and professional audio/video lines, and healthcare products, certainly helped achieve record sales.
Oldřich Kurz
Mobile: (+420) 602 104 748

Martin Doležal 
Mobile: (+420) 604 244 589

About, a. s. has been engaged in the sale of electronics and computer technology since 1994, establishing itself as a market leader in the Czech Republic. In 2005 the company's turnover exceeded €40 million, making history in the Czech Republic's online retail industry. Consolidating its position ever since, recorded over 3.3 million orders in 2013 alone, achieving sales of €423.35 million incl. VAT. Daily website traffic for exceeds 200,000 users, making it the most visited site for electronics and computers on the Czech Internet.

With unrivaled availability of goods, extensive range of products and premium services to complement its sales and after-sales services, is the Czech market leader. Over the years, has been recognized for its business success and has received numerous prestigious awards, including Shop of the Year (CZ) 2011, 2012 and 2013, Shop of the Year 2013 (SK), MasterCard Retailer of the Year (CZ) 2012 and 2013 - online retail category, Crystal Zoom 2012 (CZ), and HP Partner of the Year 2009, 2010, 2011, 2012 and 2013.

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