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Turnover of Alza.cz e-shop grew again in 2012

Alza.cz a.s. company, the biggest seller of computers and electronics, achieved the total turnover of CZK 7.651 billion in 2012 and handled more than 2.5 million orders. In 2012 Alza sold more than 250 thousand laptops, computers and tablets and this proves the highest level of expertise of Alza.cz in the field of computers and electronics. Where Alza introduced a unique service of AlzaDrive, it was used by more than 30 % of customers, which again proves that Alza.cz keeps increasing the comfort of its customers.    


Alza.cz had a very successful year. Most of the turnover still comes from the traditional IT commodities. Nevertheless, there has been an enormous increase of interest in the household equipment – televisions and white goods, and the sales of electronic licenses and toys also took off like a rocket. The total number of branches increased to 33. We also extended and modernized our showroom in Prague Holešovice and opened a unique service of AlzaDrive. Alza.cz became the winner of three main prices on the Czech Internet – Shop of the Year 2012, Křišťálová Lupa 2012 and MasterCard Retailer of the Year 2012 – category of Internet Retailers. In the running year, the company turnover increased by 13.5 % to the total CZK 7.651 billion and Alza.cz handled more than 2.5 million orders.
“The Internet environment is a turbulent field and business planning in this area is not an easy discipline. Therefore we are very pleased that most steps taken in Alza are welcome by our customers. We are trying to increase the quality of services constantly and we are glad that we are successful at it,” says Jaromír Řánek, Marketing Director of Alza.cz a.s.
Thanks to good cooperation with suppliers, Alza.cz managed to cover the needs of the market efficiently and the results achieved were also boosted significantly by the fact that customers could choose from a wider and wider offer of tablets, ultrabooks, electronic readers and smart televisions. Alza.cz also introduced in the market many awaited novelties, including Samsung Galaxy III, Windows 8, awaited gaming hit Diablo 3, Apple iPad Mini and many others.
The main goal Alza.cz has set for 2013 is further increasing of customer satisfaction. Besides that, the company will focus even more on closer cooperation with suppliers with the aim to prepare many new interesting products and even lower prices for its customers.
“Our goals are always very ambitious but we know that we have a team of excellent employees and millions of wonderful customers whose satisfaction is the most important thing for Alza.cz. These are the basic preconditions which enable us to meet and exceed our goals,” adds Petr Pražák, Operations Manager of Alza.cz a.s. company.



More information:
 
Alza.cz, a.s.
Jaromír Řánek, Marketing Director
Phone: +420 225 340 111
E-mail: jaromir.ranek@alza.cz
 
About Alza.cz, a.s. company
Alza.cz company has been engaged in sale of computer technology and electronics since 1994 and it has been the leader of the Czech Internet market in the long run. Already in 2005 the turnover of Alza.cz company exceeded CZK 1 billion. In the Czech market, it was the first time when this imaginary boundary was exceeded by an e-shop. Alza.cz company reinforces its position every year and in 2012 it already achieved a turnover of CZK 7.651 billion and handled more than 2.5 million orders. The daily number of visitors on www.alza.cz website exceeds 200,000 users. The portal www.alza.cz is the most visited website in the area of computers and electronics on the Czech Internet.
 
Alza.cz is number one in the market mainly thanks to unrivalled availability of the goods in the warehouses, a wide offer of products and superior services provided during the actual sale as well as the after-sales services. In previous years Alza.cz a.s. company also gained many prestigious awards for its business success. We can mention for example Shop of the Year 2011 and 2012, MasterCard Retailer of the Year 2012 – category of Internet Retailers, Křišťálová Lupa 2012, GE Money Multiservis Retailer of the Year 2008 or the first place in HP Partner of the Year in 2009, 2010, 2011 and 2012.
 
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