Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.
Table of Contents:
- Associate your name with the company name - Determine your target audience - Set a clear marketing strategy - Create your communication mix - Always communicate a single product - Build your brand - Don’t neglect regular customers - Evaluate the results of marketing activities - Most common marketing mistakes