Try our cookies Alza.cz a. s., Company identification number 27082440, uses cookies to ensure the functionality of the website and with your consent also to personalisage the content of our website. By clicking on the “I understand“ button, you agree to the use of cookies and the transfer of data regarding the behavior on the website for displaying targeted advertising on social networks and advertising networks on other websites.

We use 8 categories of cookies on our website:

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These are strictly necessary for the functioning of the website and the features you choose to use. Without them, our website would not work; you wouldn't be able to log in to your user account, for example.
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These cookies allow us to remember your basic choices and improve the user experience. These include remembering your preferred language or allowing you to stay logged in permanently.
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Content personalisation
These cookies allow us to show you content and ads according to the information we have about you to best meet your needs. This includes what content you have viewed, or on what device you are accessing our website.
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By giving your consent to the processing of cookies, functionality and analytical cookies will be installed on the device you use to browse the website (click on the "I understand" button for both categories, or you can select only one of the categories by clicking on the "Settings" button). We always install technical cookies on your device, even without your explicit consent, because without them our website would simply not work.

You can revoke your consent to the processing of cookies. In connection with our company's cookie processing, you also have the following rights: the right to access cookies, delete, modify, supplement and correct them, restrict processing and the right to lodge a complaint with the Office for Personal Data Protection. Read more about your rights.

For even more detailed information about how we process cookies, please see our Personal Data Protection Policy.

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Local Dimming

Special Local Dimming technology optimises image backlighting and quality.

Panasonic TVs convincingly show all colours, many shades of black and higher details in dark tones. This is due to the Local Dimming technology, which effectively controls a high number of the LEDs behind the screen and significantly increases contrast. This results in realistic light and dark scenes.

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