Try our cookies Alza.cz a. s., Company identification number 27082440, use cookies and other data to ensure the proper functioning of the website and, with your consent, also, among other things, to personalize advertising and the content of our websites. By clicking on the “I understand“ button, you agree to the use of cookies and the transfer of data regarding the behavior on the website for displaying targeted advertising on social networks and advertising networks on other websites.

We use 8 categories of cookies on our website:

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By giving your consent to the processing of cookies, functionality and analytical cookies will be installed on the device you use to browse the website (click on the "I understand" button for both categories, or you can select only one of the categories by clicking on the "Settings" button). We always install technical cookies on your device, even without your explicit consent, because without them our website would simply not work.

You can revoke your consent to the processing of cookies. In connection with our company's cookie processing, you also have the following rights: the right to access cookies, delete, modify, supplement and correct them, restrict processing and the right to lodge a complaint with the Office for Personal Data Protection. Read more about your rights.

For even more detailed information about how we process cookies, please see our Personal Data Protection Policy.

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Ultra HD Premium

Ne všechny 4K televize jsou stejně kvalitní. Ty s certifikací Ultra HD Premium jsou ty nejlepší, protože splňují ty nejpřísnější požadavky na kvalitu obrazu. Podporují HDR a přináší větší barevnou hloubku. Chcete-li dokonalou platformu pro sledování televize, jste na správném místě.

Mezioborové sdružení UHD Alliance (UHDA) sdružující členy, jako jsou filmová studia, světoví výrobci elektroniky, distributoři obsahu i technologické firmy, přiřazují certifikaci Ultra HD Premium těm televizím, které splňují ta nejpřísnější současná kritéria kvality obrazu. Hodnocení bere v úvahu všechny aspekty obrazové kvality včetně rozlišení, posíleného dynamického rozsahu (HDR), přesné zobrazení barev, jejich rozsah (gamut) apod.

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