Guide for Filling Listing
Tables

1. Downloading the listing template
2. Filling out the table
3. Product photos
4. Product parameters
5. Uploading/sending the listing template
6. Common mistakes
7. FAQ

Downloading the listing template

Always download a new listing template each time you list products to ensure all the required columns are up to date.

Suppliers working via the AlzaTrade platform

Product listing is done using Excel spreadsheets, which can be generated directly in the AlzaTrade admin interface under the Product listing and editing.

Category selection

Choose the most specific category possible for your products. The easiest way is to find the most similar product on Alza’s website and navigate to its category via the breadcrumb trail. You can then copy the category ID into the search field. See the fridge example below. You can also search for a category using its name or a keyword.

In the admin interface, you will see the lowest available category level. Some categories are automatically filled from their parent category and may not be visible. Locked categories (marked with a padlock) require approval from Alza to list products in them. If you can't find a suitable category, choose the closest one or contact the Alza Trade team.

Once you’ve selected a category, an XLS listing template with all required information and parameters will be generated. If you have products in multiple categories, you must download a separate template for each one (maximum 5 at a time).

Suppliers delivering to Alza’s warehouse

1. Suppliers delivering directly to Alza’s warehouse should download listing templates from the website https://listing.obsahovka.eu/cs/product_listing/find_listing_table
2. You can find the category by using a keyword (Prefix) or the category ID. The easiest method is to find a similar product on Alza’s website and navigate to the category through the breadcrumb trail. Then copy and paste the category ID into the search field. See the fridge example below:







If searching by keyword (Prefix), choose the category with the highest percentage match for your products. Alternatively, verify the placement of similar products as mentioned in the previous step.



3. Once you’ve selected the target category for your products, the final step is to choose a template. This will add the parameters required for that specific product segment/unit into the main spreadsheet. Select a template by clicking on the drop-down menu labeled “Select a template…” (e.g. refrigerators - MDA, mixers - SDA, headphones - Audio/video)

Filling out the table

Bolded parameter columns are mandatory – these must always be filled in, otherwise the products cannot be listed. We recommend completing all parameters for greater visibility on the website – customers use them to filter products, content is generated from them, they help automatically categorise products, and they connect products via parameter links (e.g. accessories).

MAIN_CATEGORY_ID / Main category ID

Category assignment by category number. Since you are downloading the table to fill in products for one category, the number for all products in the table will be the same.

PARAMETER_0001 / Catalog segmentation

Do not fill this in; it will be completed by an Alza team member.

PARAMETER_0005 / SEO-Prefix

Select the appropriate prefix from the dropdown menu.

The dropdown provides a general selection of prefixes. Always insert only products relevant to the category into the listing table. For example, if you have a template for refrigerators, only refrigerators should be listed here. Dishwashers should be listed in their respective listing template, where the parameters for dishwashers are available.

If there isn’t an appropriate prefix for the product, choose the closest one from the list, colour-code the cell, and add your proposed prefix in the "Proposed values" sheet.

PARAMETER_0002 / SEO-Name

The maximum length of the product name is 100 characters including spaces.

Ideally, the name should not contain a prefix and its structure is as follows Manufacturer name + Product name.

If you offer the same product in multiple sizes, colours, etc., then distinguish these products in the name (white, black, size XL, size S, etc.).

Warning: Do not use names in all uppercase letters like ALZAPOWER. Only the first letter of the name should be capitalised (unless there is another reason to do so).

PARAMETER_0003 / NameExt custom

This is a short description displayed on the website below the product title.

It should be a concise and factual description of the product's features.

Must not contain a prefix (see above).

Must not end with a period.

Always use brief phrases, not complete sentences.

The maximum length is 1024 characters including spaces.

PARAMETER_2015 / Supplier product code

Each product must have a unique code, which can match the Product Number. The supplier product code must also match the code entered for the product in your feed; otherwise, the products won't be displayed on the website.

PARAMETER_1933 / EAN code

Each product must have a unique EAN code. Duplicate codes will be returned for correction. If you do not have an EAN code, we recommend generating it officially (not making one up). EAN codes are also paired with online advertising (e.g., Google Ads), and in the case of duplicates, we cannot advertise the product.

PARAMETER_0004 / Manufacturer

The manufacturer's name (without s.r.o., a.s.). The maximum length is 30 characters, including spaces.

PARAMETER_5135 / Eshop price with VAT

Selling price in CZK - only important for listing. (For AlzaTrade: After listing, the price will automatically update from your availability feed.)

PARAMETER_5131 / Specification description

Long/detailed product description. It can be provided as a link to the specific product or as plain text - no HTML code.

PARAMETER_7152 / 7152 / 7151 / Packaging size

The size of the shipping packaging is always stated in centimeters.

PARAMETER_7153 / Weight incl. packaging (cons.) [kg]

The weight of the product with packaging. Always state in kilograms.

MANUFACTURER_CONTACT

Parameter "Manufacturer contact information" - information about the manufacturer in the EU, importer, authorised representative, or service provider. This column is mandatory for each product.

This should include:

• The name of the responsible entity for the European market
• The registered address
• Contact information – e-mail, phone number, or a link to a website with a contact form

SUGGESTED_ALZA_PRODUCTCODE / Suggested product code

Do not fill in; this will be completed by the Alza team.

PARAMETER_1934 / ProductNumber

Each product must have a unique code - it can match the Supplier product code or the EAN of the product.

PARAMETER_5131 / Product description specifications

Long/detailed description of the product. It can be in the form of a link to the product; otherwise, just text – no HTML code. The specification will be used if we do not create our own descriptions.

PRICE_COMPARER / Price comparison

A link to the product on Heureka.cz, Zboží.cz.

SAFETY_ALERT

Parameter "Safety warning" – specific warnings, instructions, or precautions for the safe use of the product if the nature and type of the product require such information.

DOCUMENT_01 / Document link (manual, energy label, etc.)

Upload the URL link to the manual in .pdf format. Only upload documents relevant to the product.

DOCUMENT_COUNTRIES_01 / Document language/country

Indicate the country for which the document is intended and the language in which it is written.

Product photos

Always upload images using a direct link to the image file — do not use data repositories, Google Drive, or similar services. For example https://i.ibb.co/gVQ7CQW/download.jpg (This is incorrect: https://ibb.co/bzKm7WS). The link must lead directly to the image itself (not to an image gallery).

The template includes columns for up to 5 images. However, you can add more if needed — simply duplicate the columns and continue the numbering sequence, e.g., PICTURE_06, PICTURE_07, etc.

Images must be in .jpg, .png or .webp format.

The image in the first position is the most important and must meet the following criteria:

• The image must be of the product itself on a white background
• The image must have a resolution of at least 600 pixels on one side
• The image must not contain any text or watermarks

Example of a good main image:

Example of a bad main image:

Subsequent images will be included in the product gallery. Requirements for gallery images:

• Must have a minimum resolution of 360 × 360 pixels
• They do not have to be on a white background
• They can be product details or lifestyle images
• May include English text (Czech or other languages only if an English version is also provided)

Product parameters

Each template contains a set of parameters to be completed, some of which are marked in bold as required parameters. Without this information, the table will be returned for completion. For parameters with multiple options, only one option is required.

Of course, it may happen that the offered value of a parameter is not available for a particular product, or that the parameter is not at all suitable for a particular product. You can write this information directly into the completed table, either under the relevant parameter or at the end of the table. We can then add the new value to the table if necessary.

We recommend that you fill in as many of the offered optional parameters as possible. This will improve the discoverability of your products on the store's website, which can lead to higher sales. It will also help to create more comprehensive texts.

Why product parameters matter

There are two basic types of parameters to be filled in:

1. Parameter with a value listed in the drop-down list and on the "List of values" sheet. If you need to suggest a new value, leave a comment in the relevant cell. 

2. Numerical values - These parameters don’t have a drop-down. Enter plain numbers without units. The required unit is always specified in the second row beneath the parameter’s name. 

Uploading/sending the listing template

Most common mistakes

1. Duplicate codes (EAN, PN, Supplier Code): Every product must have unique codes, even if it's a variant of the same product.
2. Unsuitable images – Main image must have a white background and a resolution of at least 600px. All images must be free of watermarks and logos. Images must be uploaded via a direct link, e.g.,https://i.ibb.co/gVQ7CQW/download.jpg (Incorrect: https://ibb.co/bzKm7WS)
3. Missing mandatory parameters – Bold parameters must be filled in or explained via a comment if they are not.
4. Improper text content – Whether it's SEO titles, NameExt, or specifications, they must always follow the rules (see above).
5. PDF files (manuals, info sheets, etc.)must never be uploaded to https://imgbb.com/. This platform is for images only, and PDFs will be corrupted.

These are the most common errors that ALWAYS result in your template being returned. Frequent rejections lower your supplier score and delay future listings.

FAQ

What if I want to use my own texts instead of the generated ones?

For most prefixes, we have our own (generated) descriptions, which are created from the parameters provided by the supplier. The more parameters that are filled in, the more comprehensive the description will be. We only use supplier texts in the event that we do not have these generated descriptions for a given prefix.

If our generated description is on your products, but you do not like it, we can insert yours. In this case, however, you will have to pay for a premium description. Contact the premium description processing at [email protected].

If your products appear on the Alza website without descriptions after listing, it is usually not because the descriptions were not propagated, but because they are still in the queue for generation or propagation. It typically takes 14 days to 1 month to propagate descriptions. 

How and where to upload images?

Images for listing must be provided in the form of a direct link to a specific image (not in an image gallery or on a product page, etc.). If you are unsure where to upload the images, you can use services like:

• https://imgbb.com/

Example:

• https://i.ibb.co/gVQ7CQW/download.jpg (Note: https://ibb.co/bzKm7WS is incorrect; the link must end with .jpg or .png)

Images must also adhere to all the rules mentioned in the Guide for Filling Listing Tables.

What to do if I can't find a table for a category?

The easiest way to find the right category is to search for the most similar product on the Alza website and click through the breadcrumb navigation to its category — see the example below. Then, enter the category ID into the search field to download the listing template. If you can’t find an exact match, choose the closest possible category.

Some categories are filled automatically based on parameters, and therefore don’t have a downloadable template. Products are assigned to these categories based on specific parameter values. For example, men’s and women’s underwear is listed under the general Underwear category. The products are then distributed into more specific categories based on filled parameters such as Type, Gender, etc.

What if I need to make changes after listing?

Edits are made using the same listing templates. Detailed instructions on how to submit edits can be found in the article Editing Products.

How can I simplify the product listing process?

To save time and ensure everything is filled out correctly, we offer a paid listing service that handles the entire product listing process for you. You simply provide the materials, and we take care of the rest. Learn more in the article Paid Product Listing.

Who to contact when I need help?