What price should I send in the feed?
To ensure the proper functioning and display of products on the website, we currently require you to include your recommended selling prices for products without VAT in the feed.
- If you're using Alza Trade for order management, it's essential to include selling prices without VAT in your feed. Subsequently, you'll map them to the Selling Price without VAT tag.
- If you're using Expando for order management, you need to link your products to the Expando APP. Afterward, you should contact Expando to switch to the Selling Price mode. You can submit a bulk price update by following this guide.
- In case you're using your own API integration for order management, it's necessary to first test the Selling Price within API tests or get in touch with your API provider to ensure that you can send selling prices.
How do I determine the correct sales margin (discount)?
You can find the sales margin by product category. You can find the correct category by searching for it on the website using the breadcrumbs, as outlined in this guide. Based on the product category, you can find the sales margin that applies to the product in the current Terms and Conditions or in our price list on the website.
What price do I see in the order?
In the order, you will see the price reduced by the sales margin. This is the cost price, which will also be shown on the invoice, whether it is created by Alza within Selfbilling or in EDI created by you.
!
In the case of recycling or author's fees, the amount of this fee is already included in the cost price, and the separate purchase price + fee is also calculate.
Discounted, Great Price, and Amazing Deal labels
If you want to set a discount on a product, you need to change the price directly in the availability import or the Expando APP interface. One or more labels will then appear for the product, depending on the discount amount you offer. The labels are generated by the system and cannot be manually edited.
When the eshop price is reduced to the lowest value for the last 30 days, the product will be marked as Discounted. This includes products whose eshop price is lower than the regular price and the discount percentage is greater than in the case of a Great Price.

If the eshop price is lower than the most common price of the selected competition by 1 - 9.99%, the product will be marked with a label Great Price.

If the eshop price is lower by 10% or more compared to the selected competition, the product will be marked with Amazing Deal.
