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SONY

sony

Sony – Perfect Fusion of Creativity and Technology

Sony Corporation is a Japanese company founded in 1946 that has brought numerous groundbreaking products and technologies to the world throughout its long history, from CD and DVD discs to the revolutionary music player Walkman, or the iconic PlayStation gaming console. The company strives to ignite emotions and inspire creativity among consumers and businesses alike through its numerous innovative products and services, whether it's home entertainment, music and audio, photography, consumer electronics, mobile communication, automotive industry, healthcare, sports technology, banking, or financial services. Presently, Sony is committed to a long-term environmental protection plan called "Road to Zero." Its ultimate goal is to achieve a zero environmental footprint by 2050. As part of this plan, Sony has set mid-term targets in the "Green Management 2025" initiative to expedite efforts such as using recycled plastics, reducing energy consumption in product manufacturing, eliminating plastics from packaging of newly designed small products, and embracing renewable energy sources. What Sony products can you find with us?

sony bravia

Sony Bravia TVs immerse you in the action

Sony offers a wide range of TVs that cater to everyone's preferences. Bravia XR TVs deliver top-notch picture and sound quality, premium streaming service with Sony Pictures Core, unparalleled upscaling capabilities, and a modern design that adapts to your needs. They are also a perfect match for the Sony PlayStation 5 console, offering exclusive features you won't find elsewhere.

Sony equals the very best for gamers

Sony PlayStation consoles rightfully hold their place as one of the most popular gaming devices on the market. They are the ideal choice for those seeking maximum performance and exclusive games that tell the most incredible stories. Sony also provides a range of gaming accessories, such as gaming headphones and monitors under their new brand, Sony INZONE.

herni_sony
fotoaparaty sony

Capture every moment with Sony cameras

Sony Alpha cameras feature advanced technologies that help you capture the best photos and videos whenever you need to. Whether you're looking for a professional work tool with the widest selection of native lenses on the market, a compact camera for your summer vacation, or a vlogging camera to enhance your social media content, Sony's camera and camcorder lineup offers something for everyone.

Experience life to the fullest with Sony audio

Music is an integral part of our lives, and Sony has audio products with impeccable sound quality for any occasion. From top-of-the-line truly wireless headphones with noise cancellation to portable Bluetooth speakers, hi-fi and turntable systems, and modern home theater systems and soundbars, Sony has you covered.

audio sony
xperia sony

Sony Xperia

Sony mobile phones combine the best Sony technologies, distinctive design, and premium features. Capture photos using Sony Alpha camera technologies, connect your favourite wired headphones without the need for adapters, or enjoy videos on a display with a cinematic 21:9 aspect ratio. These are just some of the many distinctive features of Xperia mobile phones. Choose from flagship models, uncompromising compact devices, or versatile mid-range options.
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Console & PC Games SONY Console & PC Games Game Consoles Sony PlayStation Game Consoles Sony PlayStation Digital Cameras SONY Digital Cameras PC Games SONY PC Games Gaming Accessories SONY Gaming Accessories Headphones SONY Headphones Microphones SONY Microphones Monitors SONY Monitors Nintendo Switch SONY Nintendo Switch PlayStation SONY PlayStation Radios SONY Radios Receivers SONY Receivers Record Players SONY Record Players Soundbars SONY Soundbars Speakers SONY Speakers Televisions SONY Televisions Home Theatre Systems SONY Home Theatre Systems Video Cameras SONY Video Cameras Video Players SONY Video Players VR SONY VR Xbox SONY Xbox Alarm Clocks SONY Alarm Clocks Batteries SONY Batteries Portable Chargers SONY Portable Chargers Compact Flash Memory Cards SONY Compact Flash Memory Cards PC Controllers SONY PC Controllers Merchandise SONY Merchandise Gaming Mice SONY Gaming Mice Gift Vouchers and Services SONY Gift Vouchers and Services Keyboards SONY Keyboards Laptop Accessories SONY Laptop Accessories Mouse Pads SONY Mouse Pads Optical Drives SONY Optical Drives Phone Accessories SONY Phone Accessories SD Cards SONY SD Cards Tablet Accessories SONY Tablet Accessories USB-C Card Readers SONY USB-C Card Readers USB-C Accessories SONY USB-C Accessories Webcams SONY Webcams Wireless Mice SONY Wireless Mice
 
673 Results
Sony E 16-55mm f/2.8 G - Lens
Free delivery
Alzaboxes and stores
5.0 5×
Sony E 16-55mm f/2.8 G
Lens bayonet Sony E, for APS-C (eq. 83 - 24 mm), thread for 67 mm filters, autofocus, dust and moisture resistant, weight: 494 g
Buy with code SONYFOTO15CZ Sonyfoto15CZ The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 26,002,-
-10 % off new 30,590,- New 33,990,-
From 704,- per month
Buy
Unsealed - in stock 1 pcs
Order Code: OS038a1
Sony FE 85 mm f/1.4 GM - Lens
Free delivery
Alzaboxes and stores
5.0 1×
Sony FE 85 mm f/1.4 GM
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C (eq. 128 mm), thread for 77 mm filters, autofocus, aperture ring, dust and moisture resistant, weight: 820 g
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration  1.4.2026 - 31.7.2026 29,490,-
-10 % off new 31,990,- New 35,590,-
From 736,- per month
Buy
Unsealed - in stock 2 pcs
Order Code: OS031a27
Sony 55mm f/1.8 ZA Sonnar T - Lens
Free delivery
Alzaboxes and stores
5.0 8×
Sony 55mm f/1.8 ZA Sonnar T
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C (eq. 83 mm), thread for 49 mm filters, autofocus, weight: 281 g
-9 % off new 21,390,- New 23,740,-
From 492,- per month
Buy
Unsealed - in stock 1 pcs
Order Code: OS030l6
Sony FE 20mm f/1.8 G - Lens
Free delivery
Alzaboxes and stores
4.8 8×
Sony FE 20mm f/1.8 G
Lens for digital mirrorless cameras, bayonet Sony FE, for Full Frame and APS-C (eq. 30 mm), thread for 67 mm filters, autofocus, dust and moisture resistant, weight: 373 g
-10 % off new 26,490,- New 29,490,-
From 609,- per month
Buy
Unsealed - in stock 1 pcs
Order Code: OS039b1
Sony FE 24mm f/2.8 G - Lens
5.0 3×
Sony FE 24mm f/2.8 G
Lens bayonet Sony E,, thread for 49 mm filters, autofocus, aperture ring, weight: 162 g
-9 % off new 16,890,- New 18,740,-
From 388,- per month
Buy
Unsealed - in stock 2 pcs
Order Code: OS02428
Sony CEA-G240T - Memory Card
Sony CEA-G240T
Memory Card
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration 1.4.2026 - 31.7.2026 7,365,-
New arrival 7,990,-
From 184,- per month
Buy
In stock 2 pcs
Order Code: DU250a6m1a
Sony 16mm f/2.8 - Lens
Sony 16mm f/2.8
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C (eq. 24 mm), thread for 49 mm filters, autofocus, weight: 67 g
-10 % off new 7,189,- New 7,990,-
From 165,- per month
Buy
Unsealed - in stock 1 pcs
Order Code: OS030k1
Sony E 70-350mm f/4.5-6.3 G OSS - Lens
Free delivery
Alzaboxes and stores
4.9 12×
Sony E 70-350mm f/4.5-6.3 G OSS + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C (eq. 105 - 525 mm), thread for 67 mm filters, autofocus, dust and moisture resistant, stabilization, weight: 625 g
24,490,-
From 563,- per month
Buy
In stock 2 pcs
Order Code: OS038b1
Sony 55mm f/1.8 ZA Sonnar T - Lens
Free delivery
Alzaboxes and stores
5.0 8×
Sony 55mm f/1.8 ZA Sonnar T + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C (eq. 83 mm), thread for 49 mm filters, autofocus, weight: 281 g
23,740,-
From 546,- per month
Buy
In stock 1 pcs
Order Code: OS030l6
SONY HVL-F60RM2 - External Flash
SONY HVL-F60RM2
External Flash for Sony cameras, guide number: 60
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration 1.4.2026 - 31.7.2026 16,540,-
17,790,-
From 409,- per month
Buy
In stock 1 pcs
Order Code: OSbl02
Sony LinkBuds Open, charging case cover, green - Headphone Case
5 colors
5.0 2×
Sony LinkBuds Open, charging case cover, green
Headphone Case - for Sony LinkBuds Open, colour: green, made of silicone, clip
499,-
Buy
In stock 2 pcs
Order Code: SCCLo1a2
Sony PS4 Dualshock 4 V2 - Black - Gamepad
4.9 1,803×
Sony PS4 Dualshock 4 V2 - Black
Gamepad - for PS4, wireless connection, 3,5mm Jack (on controller), microUSB (on controller), integrated batteries, vibration, backlighting, analogue stick, speaker, black colour
1,999,-
Buy
On the way 3 pcs
Expected 06/04/2026
Order Code: MSX021l
Sony STR-DH590 - AV Receiver
4.9 31×
Sony STR-DH590
AV Receiver - 5.2, with output of 145 W/channel, minimum impedance of 6 Ohm, 5 × speaker output, 2 × output for active subwoofer, 4 × HDMI input and 1 × output, 4 × RCA/Cinch input, 1 × optical input, 1 × antenna input, 1 × coaxial audio input, 1 × headphone output, Bluetooth, FM Tuner and RDS , control via a smart device, remote control
9,990,-
From 230,- per month
Buy
On the way 1 pcs
Expected 16/04/2026
Order Code: GS485g
Saros - PS5 - Console Game
Saros - PS5
Console Game - PS5 (with disc drive), boxed version, English subtitles and voice-over, genre: Action
Pre-sale price 1,999,-
Date of release: April 30, 2026
Order Code: PSV1011
God of War Trilogy Remake - PS5 - Console Game
God of War Trilogy Remake - PS5
Console Game - PS5 (with disc drive), boxed version, English subtitles and voice-over, genre: Action
Pre-sale price 1,999,-
Expected December 2027
Order Code: PSV1084
Marvel Tokon: Fighting Souls - PS5 - Console Game
Marvel Tokon: Fighting Souls - PS5
Console Game - PS5 (with disc drive), boxed version, English subtitles and voice-over, genre: Action
Pre-sale price 1,699,-
Date of release: August 6, 2026
Order Code: PSV1083
Sony GP-VPT2BT - Grip
4.6 10×
Sony GP-VPT2BT
Grip - for Sony A9 II, A9, A7R IV, A7R III, A7 III, A6600, A6400, A6100, RX100 VII, RX0 II, Bluetooth connection, includes buttons for: zoom, photo capture, video capture, configurable button, lock and quick 180° camera rotation
4,039,-
From 93,- per month
Buy
On the way 2 pcs
Expected 06/04/2026
Order Code: OS250a1
Sony ICD-PX470 Black - Voice Recorder
4.6 15×
Sony ICD-PX470 Black
Voice Recorder - storage capacity: 4GB, up to 55h of recordings, USB and VOR (Voice Operated Recording), recording format: mp3, recording modes: SHQ, connectors: Jack (3,5mm) and USB-A, battery: 2x AAA
2,749,-
Buy
On the way 3 pcs
Expected 16/04/2026
Order Code: JU100i8a
98" Sony Bravia 5 (K98XR55BP.CEI) - Television
Free delivery
to Alza branch
5 sizes
4.4 3×
98" Sony Bravia 5 (K98XR55BP.CEI)
Television - SMART, 249cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, DLNA, game mode, Google Assistant, Apple Airplay 2, Google TV, VESA 600×400, 40 W speaker(s), DTS Digital Surround and Dolby Atmos, C
+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 3,290,-
129,999,-
From 2,990,- per month
Buy
Ordered on request
Order Code: WS79156
PlayStation VR2 Sense controller charging station - Game Controller Stand
2 variants
4.7 59×
PlayStation VR2 Sense controller charging station
Game Controller Stand - Charging station for PS VR2 controllers
Discounted -4 % 999,- 1,049,-
Buy
Ordered on request
Order Code: MSX005VR2ST1
PlayStation 5 Pulse Explore Wireless Earbuds - Gaming Headphones
4 variants
4.0 61×
PlayStation 5 Pulse Explore Wireless Earbuds
Gaming Headphones - wireless, with microphone, in-ear, closed construction, Bluetooth 5.0, Bluetooth with dongle connection, for PC and PlayStation 5, 7.1 surround sound
5,389,-
From 124,- per month
Buy
Ordered on request
Order Code: MSX005PEX
75" Sony Bravia 7 (K75XR70PAEP) - Television
Free delivery
to Alza branch
2 sizes
5.0 7×
75" Sony Bravia 7 (K75XR70PAEP)
Television - SMART, 191cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA, game mode, voice control, Google Assistant, Apple Airplay 2, Google TV, VESA 300×300, DTS:X, DTS Digital Surround, DTS HD and Dolby Atmos, D
+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 3,290,-
54,999,-
From 1,265,- per month
Buy
Ordered on request
Order Code: WS1020b3z3
Sony Noise Cancelling LinkBuds Fit, green - Wireless Headphones
4 colors
4.2 43×
Sony Noise Cancelling LinkBuds Fit, green
Wireless Headphones - with microphone, True Wireless, in-ear, active noise cancellation (ANC), closed construction, Bluetooth 5.3, AAC, LDAC and SBC support, Ambient sound, voice assistant, Multipoint, track shuffle, call handling, with volume control, sony Sound Connect, IPX4 rating, frequency range 20-20000 Hz, 5 mm driver size, battery life up to 21 h (5,5 h+15,5 h)
Discounted -14 % 2,990,- 3,499,-
Buy
We accept pre-orders
Order Code: RO980e2q
Sony Inzone H3 White - Gaming Headphones
4.3 18×
Sony Inzone H3 White
Gaming Headphones - wired, with microphone, headset, over-ear, closed construction, 3,5mm Jack, USB-A, for PC, PlayStation 4 and PlayStation 5, call handling, with volume control, frequency range: 10 Hz-20000 Hz, sensitivity: 92 dB/mW, impedance: 35 Ohm, converter: 40mm, removable cord length of 1,2m
1,990,-
Buy
Ordered on request
Order Code: RO980w3

SONY

Console & PC Games SONY Console & PC Games Game Consoles Sony PlayStation Game Consoles Sony PlayStation Digital Cameras SONY Digital Cameras PC Games SONY PC Games Gaming Accessories SONY Gaming Accessories Headphones SONY Headphones Microphones SONY Microphones Monitors SONY Monitors Nintendo Switch SONY Nintendo Switch PlayStation SONY PlayStation Radios SONY Radios Receivers SONY Receivers Record Players SONY Record Players Soundbars SONY Soundbars Speakers SONY Speakers Televisions SONY Televisions Home Theatre Systems SONY Home Theatre Systems Video Cameras SONY Video Cameras Video Players SONY Video Players VR SONY VR Xbox SONY Xbox Alarm Clocks SONY Alarm Clocks Batteries SONY Batteries Portable Chargers SONY Portable Chargers Compact Flash Memory Cards SONY Compact Flash Memory Cards PC Controllers SONY PC Controllers Merchandise SONY Merchandise Gaming Mice SONY Gaming Mice Gift Vouchers and Services SONY Gift Vouchers and Services Keyboards SONY Keyboards Laptop Accessories SONY Laptop Accessories Mouse Pads SONY Mouse Pads Optical Drives SONY Optical Drives Phone Accessories SONY Phone Accessories SD Cards SONY SD Cards Tablet Accessories SONY Tablet Accessories USB-C Card Readers SONY USB-C Card Readers USB-C Accessories SONY USB-C Accessories Webcams SONY Webcams Wireless Mice SONY Wireless Mice
 

SONY

Sony Corporation was founded in Tokyo in 1946 by electrical engineer Masaru Ibuka and physicist Akio Morita, who invested ¥190,000 to establish the company. Initially, Sony had around twenty employees and was known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation).

Sonus + Sonny = SONY

The name "Sony" was later created by combining the words "Sonus" (Latin for sound), and "Sonny" (or Sonny boy), which was a popular slang term for young men in the 1950s. "Sony" was chosen as the ideal company name due to its easy pronunciation, consistent in practically all languages worldwide.

Not a walkman, but a rice cooker

At first, Tokyo Telecommunications Engineering Corporation focused mainly on repairing electronic devices and machinery, with limited production of its own products. One of their earliest creations was an automatic rice cooker, which quickly gained popularity in Japan. However, the real breakthrough came in 1954, when the first transistor was developed in America, a technology that hadn't been used in radio equipment at the time. Sony embraced this innovation, incorporating it into their products, and in the following year, they introduced the first Japanese transistor radio.

Sony today – a revolution in technology


And today? Sony has become a global leader in high-quality electronics. Since its inception, the company has been synonymous with technological innovation, boasting revolutionary achievements like the compact disc, Walkman, and Discman. Sony's impact also extends beyond entertainment and consumer electronics, as they continue to excel in various other domains.

Sony Group

The Sony Group comprises diverse entities that manufacture a wide range of electronics, including PlayStation consoles, video games, and mobile phones, along with robust movie and music production. Sony also offers financial services, expanding their reach across multiple industries.

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