TV, Photo, Audio & VideoTelevisions4K Ultra HD

Ultra HD Televisions

Ultra HD TVs are designed for demanding customers who need a very sharp image. With a 3840 × 2160 resolution, or roughly 8.3 million pixels, these TVs deliver four times the resolution than standard Full HD TVs. At such high resolutions, individual pixels become invisible, so you will see the finest details even standing very close to the screen. What are the other benefits of 4K TVs?

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The Main Benefits of 4K TVs

High resolution delivers crisp details.
The HDR standard offers an image with a richer range of colors.
Higher frame rates ensure a smoother and sharper image.
Using the Upscaling feature, lower resolution images are converted into 4K quality.
Higher pixel density allows watching 4K televisions from a smaller distance.
Powerful 4K TVs can handle high-speed Internet browsing and app usage.
Today, there is plenty of content at 4K resolution, so a 4K TV is now worth the investment.

Compare the size of Full HD and 4K TVs

Full HD and 4K image quality comparison

Important Parameters to Consider When Buying a 4K TV

Screen Size

The majority of 4K TVs have screens sizes of 55" (140cm) and larger, and when viewed, the optimal eye distance from the screen is 1.5 times its height, which is approximately 1.2m. When choosing the screen size, take into consideration the layout of your living room and avoid causing excessive fatigue of your eyes.

4K Panel Refresh Rate

The image processing frequency value determines the smoothness of the resulting image, shown in Hertz, and the 4K television ranges from 50 to 100Hz. The higher the refresh rate of the panel, the smoother the image the TV can offer you.

Tuner Type

For all types of TVs, including those with 4K support, the tuner takes care of receiving and processing TV signals. To tune into your favourite shows, you need to have a TV with a tuner that supports the same broadcasts as available with the 4K TV.

DVB-T - allows you to receive standard antenna broadcasts.
DVB-T2 - for antenna broadcasting with more efficient encoding, more data streaming and better picture quality. In 2021 it will completely replace the DVB-T standard.
DVB-S2 - together with a satellite, it provides satellite reception.
DVB-C - Allows for cable reception.

and

When choosing a 4K TV, follow our general guide on selecting a TV. Here you will find more information about SMART features, inputs and outputs, image and power technologies.

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684 Results

4 sizes

5.0 1×

43" Hisense 43A7S

Television - SMART QLED, 109cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10+, HLG and Dolby Vision IQ, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, Amazon Alexa, Apple Airplay 2, Vidaa, VESA 200×200, 14 W speaker(s), DTS:X and Dolby Atmos, F

8,990,- 12,790,-

Buy

On the way 1 pcs

Expected 23/09/2026

Order Code: HIS022x8ax1

Free delivery
to Alza branch

6 sizes

65" Samsung QE65QN70H

Television - SMART QLED, 165cm, 4K Ultra HD, 50 / 60Hz (50Hz), DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Tizen OS, VESA 400×300, 20 W speaker(s), DTS Digital Surround, E

Buy with code 2026ALZAEXTRA10 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 21,990,-

24,433,-

Buy

On the way > 5 pcs

Expected 30/09/2026

Order Code: WR173l3

Free
delivery

5 sizes

75" Hisense 75E8S

Television - SMART, 191cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10+, HLG and Dolby Vision IQ, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, Amazon Alexa, Apple Airplay 2, Vidaa, VESA 500×400, DTS:X and Dolby Atmos, E

24,990,- 25,990,-

Buy

On the way 1 pcs

Expected 04/10/2026

Order Code: HIS022x8ax14

Free delivery
to Alza branch

5 sizes

85" TCL 85C8L

Television - SMART, 215cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, HDR10+, Dolby Vision, HLG and Dolby Vision IQ, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 1× USB, CI+, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, Google TV, VESA 600×500, 200 W speaker(s), DTS:X, DTS HD, Dolby Atmos and Dolby Digital Plus, E

79,990,-

Buy

On the way 4 pcs

Expected 25/09/2026

Order Code: WK691i1b

Free delivery
Alzaboxes and stores

75" LG 75QNED72B6A

Television - SMART, 191cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 1× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×300, 20 W speaker(s), Dolby Digital AC3, E

Buy with code 2026ALZAEXTRA20 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 21,592,-

26,990,-

Buy

On the way > 5 pcs

Expected 25/09/2026

Order Code: WK812

100" Sony Bravia 3 II (K100XR35M2PB.CEI) - Television

Free delivery
to Alza branch

7 sizes

100" Sony Bravia 3 II (K100XR35M2PB.CEI)

Television - SMART, 254cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 600×400, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, E

69,999,-

Buy

On the way 1 pcs

Expected 30/09/2026

Order Code: WS1018z5a5

43" Sony Bravia 3 II (K43XR35M2PB.CEI) - Television

Free delivery
Alzaboxes and stores

7 sizes

43" Sony Bravia 3 II (K43XR35M2PB.CEI)

Television - SMART, 109cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 200×200, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, F

Buy with code 2026ALZAEXTRA10 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 17,999,-

19,999,-

Buy

On the way 1 pcs

Expected 23/09/2026

Order Code: WS8015a1

75" Sony Bravia 9 II (K75XR95M2PB. CEI) - Television

Free delivery
to Alza branch

3 sizes

75" Sony Bravia 9 II (K75XR95M2PB. CEI)

Television - SMART, 191cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 300×300, 80 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, D

99,999,-

Buy

On the way 3 pcs

Expected 30/09/2026

Order Code: WS8015a17

6 sizes

50" TCL 50Q6C

Television - SMART, 127cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, HDR10+, Dolby Vision, HLG and Dolby Vision IQ, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 1× USB, CI+, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, Google TV, VESA 300×300, 30 W speaker(s), DTS:X, DTS Virtual:X, DTS HD, Dolby Atmos and Dolby Digital Plus, E

16,890,-

Buy

On the way > 5 pcs

Expected 25/09/2026

Order Code: WK690b9m5a

55" JVC LT-55VDQ9435

Television - SMART QLED, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct LED, HDR10, HDR10+ and Dolby Vision,, 3× HDMI, 2× USB, CI+, LAN, WiFi, Bluetooth, Miracast, HbbTV, game mode, voice control, Vidaa, VESA 200×200, 20 W speaker(s), DTS:X and Dolby Atmos, E

13,990,-

Buy

On the way 2 pcs

Expected 24/09/2026

Order Code: WHY232cha2

Free delivery
Alzaboxes and stores

6 sizes

55" LG 55QNED86B6B

Television - SMART, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×300, 20 W speaker(s), Dolby Digital AC3, E

Buy with code 2026ALZAEXTRA5 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 19,941,-

20,990,-

Buy

On the way > 5 pcs

Expected 25/09/2026

Order Code: WK6016c48

85" Sony Bravia 9 II (K85XR95M2PB. CEI) - Television

Free delivery
to Alza branch

3 sizes

85" Sony Bravia 9 II (K85XR95M2PB. CEI)

Television - SMART, 215cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 400×400, 80 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, D

129,999,-

Buy

On the way 2 pcs

Expected 25/09/2026

Order Code: WS8015a18

Free
delivery

65" Philips 65OLED811

Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10+, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, DLNA, voice control, Ambilight, Titan OS, VESA 300×300, 70 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, F

49,990,-

Buy

On the way > 5 pcs

Expected 30/09/2026

Order Code: WC389y10b8

Free delivery
Alzaboxes and stores

6 sizes

42" LG OLED42C6ELB

Television - SMART OLED, 106cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, HLG and Dolby Vision IQ, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 20 W speaker(s), Dolby Atmos and Dolby Digital AC3, G

Buy with code 2026ALZAEXTRA15 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 24,990,-

29,400,- 29,990,-

Buy

On the way > 5 pcs

Expected 30/09/2026

Order Code: WK6016e15

Free delivery
Alzaboxes and stores

3 sizes

48" LG OLED48G66LS

Television - SMART OLED, 121cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, E

44,433,-

Reserve

Expected October 1, 2026

Order Code: WK6016c6

Free delivery
to Alza branch

4 sizes

85" LG 85QNED93B6A

Television - SMART, 215cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 600×400, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, G

64,990,-

Reserve

Expected October 1, 2026

Order Code: WK6016c40

Free delivery
to Alza branch

5 sizes

97" LG OLED97G64LW

Television - SMART OLED, 246cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 600×400, 60 W speaker(s), Dolby Atmos and Dolby Digital AC3, F

624,990,-

Reserve

Expected October 1, 2026

Order Code: WK6016c7

Free delivery
Alzaboxes and stores

42" Philips 42OLED811

Television - SMART OLED, 106cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10+, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, DLNA, voice control, Ambilight, Titan OS, VESA 300×300, 50 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, G

29,990,-

Buy

On the way 5 pcs

Expected 30/09/2026

Order Code: WC389y10b5

83" Sony Bravia 6 (K83A65PB.CEI) - Television

Free delivery
to Alza branch

5 sizes

83" Sony Bravia 6 (K83A65PB.CEI)

Television - SMART OLED, 210cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay 2, Google TV, VESA 400×400, 20 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos

74,999,-

Buy

On the way 4 pcs

Expected 25/09/2026

Order Code: WS8015b18

Free delivery
to Alza branch

115" LG 115QNED93B6

Television - SMART, 292cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 1000×700, Dolby Atmos and Dolby Digital AC3

229,990,-

Buy

On the way 1 pcs

Expected 30/09/2026

Order Code: WK809

Free delivery
Alzaboxes and stores

48" Philips 48OLED911

Television - SMART OLED, 121cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10+, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, WiFi, Bluetooth, DLNA, voice control, Ambilight, Titan OS, VESA 300×300, 81 W speaker(s), DTS:X, DTS Digital Surround and Dolby Atmos, G

39,990,-

Buy

On the way > 5 pcs

Expected 30/09/2026

Order Code: WC389y10b9

Free delivery
to Alza branch

4 sizes

65" LG 65QNED93B6A

Television - SMART, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 400×300, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, G

34,990,-

Reserve

Expected October 1, 2026

Order Code: WK6016c42

Free delivery
Alzaboxes and stores

4 sizes

55" LG 55QNED93B6A

27,990,-

Reserve

Expected October 1, 2026

Order Code: WK6016c43

Free delivery
to Alza branch

3 sizes

65" LG 65MRGB86B6A

Television - SMART, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 1× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 20 W speaker(s), Dolby Atmos and Dolby Digital AC3, D

39,990,-

Reserve

Expected October 1, 2026

Order Code: WK6016c37

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How to Choose a TV (GUIDE)

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No longer sold

Ultra HD Televisions - additional info

Ultra high definition television in 4K resolution is a new trend that is increasingly taking hold in living rooms. With a resolution of 3840x2160, an Ultra HD TV display contains 4 times as many pixels as a Full HD TV. 4K TV is thus four times the resolution.

Razor-sharp images

Ultra HD resolution means sharp images even with large diagonals. Enjoy brilliant images in great detail even with a giant TV, which at lower resolutions might not be the rule. Watch movies with sharp features and unmatched image quality that will fascinate you. After trying Ultra HD TV, you will not want anything else.

What Ultra HD TV?

You've decided to buy a TV with 4K Ultra HD resolution? Then you only need to choose the right Ultra HD TV to catch the eye. Our rich offer is ready for it. Choose between manufacturers such as Samsung, LG and Panasonic. 4K's worldwide popularity is deserved for its display quality, advanced technology and modern design.

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