Sony – Deals of the year are here
Take advantage of the Buy 2, Get 1 Free offer on selected SWP products and treat yourself to more care for the same price. Simply select three different products marked as part of the campaign and you will automatically receive the cheapest one for free. How does it work? Read on to find out.
Choose more, pay less: the cheapest product is on the house
Choose three different selected SWP products and get the cheapest one completely free. The discount will be applied directly in your shopping cart after adding the items, so you can be sure that everything will go smoothly, quickly, and, most importantly, affordably. No discount codes or complicated conditions.
Step by step
The promotion applies to various SWP products within a single order, throughout the duration of the campaign or while stocks last:
- Choose 3 different products from the special offer.
- Make sure they are included in the promotion.
- Add them to the cart.
- The price of the cheapest product will be automatically deducted.
- Please note that this offer is only valid for different items: combination of identical products is not possible.
i
Model example
To meet the conditions, you need to select three different products, for example:
After adding all items to the cart, the price of the cheapest one will be automatically deducted. In this case, it is the third product.
What should you watch out for?
Don't forget:
- The offer is valid from July 20, 2026, until August 31, 2026.
- The discount will be applied automatically once the conditions are met.
- Products must be ordered as part of a single online order.
- The discount applies only to products included in the campaign.
- If multiple products share the lowest price, you will receive one of them for free.
- The offer is valid for the duration of the campaign or while stocks last.
!
The "Buy 2, Get 1 Free" promotion is conditional on adding three items to your shopping cart. If you return part of your order (e.g., one unsuitable item) and no longer meet the condition of three products in your order, your entitlement to free goods will expire and the price of your order (and the amount to be refunded) will be recalculated. You can read the full terms and conditions of the promotion here.
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If you have any question about our products, services, transport or any other request, please contact our customer support.
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54
Results
delivery
55" Sony Bravia 6 (K55A65PB. CEI)
Television - OLED, 139cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
Sony Noise Cancelling WH-1000XM4C, Black - Prodloužená záruka zdarma po registraci
Wireless Headphones - with microphone, over-ear, on-ear, active noise cancellation (ANC), closed construction, Bluetooth 6.0, A2DP, AAC, AVRCP, HFP, HSP, LDAC and SBC support, Ambient sound, Hi-Res audio, voice assistant, Multipoint, volume control, frequency range 20-40000 Hz, sensitivity 106 dB/mW, impedance 40 Ohm, 40 mm driver size, battery life up to 38 h
BLACK FRIDAY -28 %
4,499,-
6,299,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
RO972j1b1
43" Sony Bravia 2 II (K43S25M2PB. CEI)
Television - LED, 109cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -24 %
10,990,-
14,612,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
WS8015a6
Alzaboxes and stores
Sony Alpha A7 III + FE 28-70 mm F3.5-5.6 OSS II
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 24,2 Mpx sensor with IBIS, bayonet Sony FE, electronic viewfinder 2,36 Mpx, 3 " 0,921 Mpx tilting touch display, up to 4K video, SD, SDHC, SDXC, Memory Stick PRO and Memory stick micro, WiFi, Bluetooth, NFC, microHDMI, weight: 0,65 kg
+2 gifts with a value of 6,490,-
Cashback up to 7,500,-
Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article.
Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -13 %
31,990,-
36,990,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
OS160c
Sony Bravia Theatre System 6 - 1000 W power
Sound Bar - 5.1 channel with power of 1000W, active wireless subwoofer, HDMI (1× out), optical digital audio (out), Bluetooth, eARC, Dolby Atmos, Dolby Digital Plus, DTS: X, display, remote control
43" Sony Bravia 3 II (K43XR35M2PB.CEI)
Television - Mini LED, 109cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
BLACK FRIDAY -20 %
15,990,-
19,999,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
WS8015a1
Sony Noise Cancelling WF-1000XM6, black – Prodloužená záruka zdarma po registraci
Wireless Headphones - with microphone, True Wireless, in-ear, active noise cancellation (ANC), closed construction, 3.5 mm Jack, Bluetooth 5.3, AAC, LDAC, SBC and LC3 support, Hi-Res audio, voice assistant, Multipoint, track shuffle, call handling, volume control, sony Sound Connect, IPX4 rating, frequency range 20-20000 Hz, 8,4 mm driver size, battery life up to 24 h (8 h+16 h)
BLACK FRIDAY -24 %
5,690,-
7,490,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
RO972j0c7
Alzaboxes and stores
Sony Alpha A7 IV body
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor with IBIS, bayonet Sony FE, electronic viewfinder 3,69 Mpx, 3 " 1,04 Mpx tilting touch display, up to 4K video, SD, SDHC, SDXC and CFexpress Type A, WiFi, Bluetooth, USB-C, weight: 0,658 kg
+2 gifts with a value of 6,490,-
Cashback up to 7,500,-
Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article.
Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -11 %
44,390,-
49,990,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
OS170a
Sony Bravia Theatre Bar 6
Sound Bar - 3.1.2 channel with power of 350W, active wireless subwoofer, HDMI (1× out), optical digital audio (out), Bluetooth, eARC, Dolby Atmos, Dolby Digital Plus, DTS: X, display, remote control
BLACK FRIDAY -30 %
6,990,-
9,990,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
GS579th4
delivery
55" Sony Bravia 8 II (K55XR8M25BP.CEI)
Television - OLED, 139cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, DVB-T2/S2/C, 2× USB, CI+, USB recording, WiFi, game mode, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Disney+, VESA 300×300, 50W speaker performance, DTS Digital Surround, Dolby Atmos, model year 2025, SMART - Google TV
+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 3,290,-
Sony Noise Cancelling WH-CH720N, black
Wireless Headphones - with microphone, over-ear, full‑size (over-ear), active noise cancellation (ANC), closed construction, 3.5 mm Jack, Bluetooth 5.2, AAC and SBC support, voice assistant, track shuffle, call handling, volume control, sony Sound Connect, frequency range 7-20000 Hz, impedance 325 Ohm, 30 mm driver size, battery life up to 50 h
BLACK FRIDAY -19 %
1,699,-
2,119,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
RO980h720a
Alzaboxes and stores
Sony Alpha A7C II black
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor, bayonet Sony FE,electronic viewfinder , 2,95 " 1,04 Mpx tilting touch display, up to 4K video, SD, SDHC and SDXC, WiFi, Bluetooth, 3.5mm jack, weight: 0,514 kg
+2 gifts with a value of 6,490,-
Cashback up to 7,500,-
Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article.
Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -12 %
42,190,-
47,990,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
OS0822a2
Sony BRAVIA Theatre U
Bluetooth Speaker - active, 2.0, Bluetooth 5.2, microphone, Dolby Atmos, supports AAC, LDAC and SBC, control via device with iOS or Android, battery life of 12 h
BLACK FRIDAY -39 %
2,999,-
4,990,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
GS579th3
50" Sony Bravia 3 II (K50XR35M2PB. CEI)
Television - Mini LED, 127cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
Sony Noise Cancelling WH-1000XM6, black – Prodloužená záruka zdarma po registraci
Wireless Headphones - with microphone, over-ear, full‑size (over-ear), active noise cancellation (ANC), closed construction, 3.5 mm Jack, Bluetooth 5.3, AAC, LDAC, SBC and LC3 support, Ambient sound, game mode, Hi-Res audio, voice assistant, Multipoint, track shuffle, call handling, volume control, sony Sound Connect, frequency range 4-40000 Hz, 30 mm driver size, battery life up to 40 h
BLACK FRIDAY -13 %
8,690,-
9,990,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
RO972j0e1
Alzaboxes and stores
Sony Alpha A7C II silver
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor, bayonet Sony FE, electronic viewfinder 2,36 Mpx, 2,95 " 1,04 Mpx tilting touch display, up to 4K video, SD, SDHC and SDXC, WiFi, Bluetooth, 3.5mm jack, weight: 0,514 kg
+2 gifts with a value of 6,490,-
Cashback up to 7,500,-
Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article.
Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -12 %
42,190,-
47,990,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
OS0822a1
Sony PS-LX3BT
Turntable - built-in preamplifier, speed(s) of 33,3 and 45 rpm, modern design, belt-drive, automatic control, a simple bent arm, Bluetooth, RCA output, transmitter for 45rpm. and AC adapter included in package
BLACK FRIDAY -25 %
5,990,-
7,990,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
SOlx3bt
delivery
85" Sony Bravia 3 II (K85XR35M2PB. CEI)
Television - Mini LED, 215cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 400×400, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
Sony Noise Cancelling INZONE H9 II black
Wireless Headphones - with microphone, over-ear, full‑size (over-ear), active noise cancellation (ANC), closed construction, 3.5 mm Jack, Bluetooth 5.3, RF connection, for PC, PlayStation 4 and PlayStation 5, A2DP, AAC, HFP, HSP, SBC and LC3 support, Ambient sound, game mode, Hi-Res audio, 7.1 surround sound, sensitivity 111 dB/mW, impedance 440 Ohm, 30 mm driver size, detachable 2 m cable, battery life up to 30 h
BLACK FRIDAY -44 %
4,990,-
8,999,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
RO980wd03
Alzaboxes and stores
Sony Alpha A7 IV + FE 28-70 mm F3.5-5.6 OSS II
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor with IBIS, bayonet Sony FE, electronic viewfinder 3,69 Mpx, 3 " 1,04 Mpx tilting touch display, up to 4K video, SD, SDHC, SDXC and CFexpress Type A, WiFi, Bluetooth, USB-C
+2 gifts with a value of 6,490,-
Cashback up to 7,500,-
Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article.
Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -8 %
49,990,-
54,719,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
OS170d
delivery
Sony ULT TOWER 7, Black + 50 % sleva na mikrofon ULT
Bluetooth Speaker - active, with power performance of 420W, frequency range from 20 Hz to 20000 Hz, 6,3mm jack, RCA (cinch), XLR, Bluetooth 5.3, lighting, IPX4 protection level, supports AAC, LDAC, mp3, SBC, WMA and WAV, control via device with iOS or Android, battery life of 30 h
Alzaboxes and stores
50" Sony Bravia 7 II (K50XR75M2PB. CEI)
Television - RGB Mini LED, 127cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 200×200, 40W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
Sony WH-CH730N noise-cancelling headphones, black
Wireless Headphones - with microphone, over-ear, on-ear, active noise cancellation (ANC), closed construction, Bluetooth 6.0, A2DP, AAC, AVRCP, HFP, HSP, SBC and LC3 support, Ambient sound, Multipoint, track shuffle, volume control, frequency range 6-20000 Hz, sensitivity 108 dB/mW, impedance 100 Ohm, 30 mm driver size, battery life up to 75 h
BLACK FRIDAY -27 %
2,390,-
3,299,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
RO980h730a
Alzaboxes and stores
Sony Alpha A7C II + FE 28-60mm f/4-5.6 black
Digital Camera - mirrorless interchangeable-lens camera, Full Frame 33 Mpx sensor, bayonet Sony E, electronic viewfinder 2,36 Mpx, 2,95 " 1,04 Mpx tilting touch display, up to 4K video, SD, SDHC and SDXC, WiFi, Bluetooth, 3.5mm jack, weight: 0,514 kg
+2 gifts with a value of 6,490,-
Cashback up to 7,500,-
Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article.
Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -5 %
49,790,-
52,490,-
In stock
Order by midnight, get it at the AlzaBox in the morning.
Info
Order Code:
OS0822a3
Sony – Deals of the year are here - articles
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