Help

Creating an account

If you are currently a supplier to Alza and would like to create a new team and account in alzaAds, follow all the steps below. If you've been invited to an existing team, start at step 3.

If an account has already been created and registered, your colleagues do not need to register separately. Simply send them an invitation in the team members overview (see step 12).

1. Visit alza.cz/ads and click the green button “Register”.

2. Fill in the registration form and click “Confirm registration”. To use alzaAds, you must agree to the terms of service.

3. We will verify your registration, and if everything is in order, we’ll create your alzaAds account. Within two business days, you’ll receive an invitation (in English) to your contact e-mail. Note: the invitation e-mail may land outside your primary inbox (e.g., in “Promotions”). Click the green button “Accept Invite”.

4. In the form, enter your First name and Last name, and agree to the CitrusAd Terms and Conditions. Click the green button “Register”.

5. You’ll receive an e-mail prompting you to activate your account. You have 7 days to do this. Click the blue button “Activate Your Account”.

6. Set your password. Click the “Set up” button in the Password section.

7. Choose a password. It must meet all the listed requirements: at least 12 characters, include a lowercase letter, an uppercase letter, a number, and a symbol (special character, e.g., #). The password must not contain any part of your username and must not be the same as any of your last 24 passwords. Enter the password in the “Enter password”. field. Re-enter the password in the “Re-enter password” field, then click the green “Next” button to continue.

8. Set up a security question. Click the “Set up” button in the Security Question section.

Choose a question from the list (Choose a security question), or create your own (Create my own security question). Type your answer in the field “Answer" and click “Verify”.

9. If you wish, you can add an extra layer of protection using the Okta Verify authenticator app. This step is optional. Click the blue “Finish” button to proceed.

10. Click on the CitrusAd square.

11. You can now log in to the interface at alzaads.citrusad.com. You can also find the login link on alza.cz/ads (white button “Log into alzaAds”).

12. Once your account is created, no further registration is needed. You can invite your colleagues to the registered team via the "Users" tab and by clicking “Send new invitation”. Just enter their e-mail address and set permissions (full access or reporting only). The invited user will receive an e-mail with a direct link to alzaAds where they can confirm the invitation.

Overview

The first screen you see after logging into the alzaAds interface is the Overview. You can switch the interface language by clicking the globe icon in the top right corner (available languages include Slovak and Hungarian besides Czech). This gives you an immediate overview of your campaign performance, including key metrics, top-performing campaigns, and best-selling products. After your first login, the overview will be empty as there's no campaign data to display yet. For active campaigns, the overview looks like this:

Line graph

The line graph shows the trend of selected metrics over your chosen period. In the dropdown menu above the graph, you can select the country for which metrics are displayed (Czech Republic/Slovakia/Hungary). You can also adjust the time period by clicking the dropdown menu in the top right corner of the graph (data for previous 7 or 30 days, year-to-date, selected month, or custom period). In the graph itself, you can display clicks, impressions, or conversions.

Key metrics

In the middle section, you'll see key metrics for your selected country and period. These metrics include return on ad spend (ROAS), average conversion rate, average cost per click, and revenue. Exact definitions of these metrics can be found in the help section under Campaign management/Reporting. Below these, you'll see a quick view of which of your campaigns are generating the most impressions and clicks.

Top-performing products

The bottom section displays an overview of top-performing products along with key metrics. Up to 8 products can be shown. Use the left and right arrows to navigate through them. The metrics include total revenue, impressions, clicks, average cost per click (CPC), average cost per impression (CPI), average cost per acquisition (CPA), sales quantity, and average ROAS. Detailed explanations of these metrics can be found in the help section under Campaign management/Reporting.

User settings

Click your name in the top-right corner of the interface to expand the admin menu. Then, click "User settings" to access your account management. Here, you can change your first and last name, add a photo, or update your password.

Team settings

By clicking your name in the top-right corner, you’ll find options like "Team settings," "Team billing," "Invite a new team member," and "E-mail notifications," which take you to the respective team management tabs.

Team profile

In the "Team profile" tab, you can set a team image, enter your company name, team name, and the entity funding your ad campaigns (for user transparency), as well as provide your company details.

Billing

In the "Billing" tab, fill in the name and email of the billing contact at your company. Here, you can also partially edit or create wallets. Click the "Edit" button (at the end of a wallet’s row) to change its name or daily limit. To create a new wallet, click the green "Create" button at the bottom. However, you cannot manually set the credit for newly created wallets. For guidance on managing wallets, refer to the Ads section in alzaAds / Wallets & Billing.

Users

In the "Users" tab, you can manage team members. For each user, you’ll see their name, email, and permission level, which you can adjust by clicking "Edit." Permissions have two levels – full account access or limited access for reporting. You can also remove users from the team or invite new ones. When adding a user, enter their e-mail and permission level, then click "Send new invitation" to create the invite.

Notifications

In the "Notifications" tab, you can configure e-mail alerts. Note that campaign approval or rejection notifications don’t require setup—sponsored product campaigns are approved automatically. Notifications are sent in English from [email protected] under the CitrusAd header.

Ad types

Currently, alzaAds offers sponsored product campaigns. These can be run on Alza’s website and mobile apps in the Czech Republic, Slovakia, and Hungary.

Sponsored products

Sponsored products allow you to showcase your product to potential customers at the exact moment they’re ready to shop in your category. They appear in the top position of the recommended product listings within each category, giving your product exceptional visibility and a better chance of influencing purchasing decisions.

Purchase model

Advertising can be purchased in two ways – through the standard auction model (pay-per-click) or by exclusively booking ad space for an agreed-upon period.

Auction

By default, alzaAds sells advertising space through an auction system where advertisers pay per click (on a product or when added to cart). This means advertisers can influence campaign performance by adjusting their bid amount. The auction follows a second-price model, which benefits advertisers. The winning cost-per-click will fall between your maximum bid and the bid of the second-highest competitor. For example, if your maximum bid is 50 CZK and the next competitor bids 30 CZK, you’ll pay an amount between 30 and 50 CZK if you win the auction.

The second-price auction simplifies campaign management. You can set a higher maximum bid without worry, as the system ensures you only pay what’s necessary to win. This eliminates the need for daily bid adjustments, as your campaign automatically adapts to competitors' bids.

However, the maximum bid isn’t the only factor in the auction. Click-through rates (CTR) and ad relevance also play a role. Choosing the right product to advertise and presenting an appealing offer are crucial for campaign effectiveness. For best results, select attractive, high-demand products that genuinely interest customers.

Booking

Upon request, selected ad placements can be exclusively reserved for a fixed period. This is ideal for scenarios like product launches, where you want guaranteed top placement in a specific category for several days. Booked products bypass the auction and enjoy exclusively secured visibility. If you already have an alzaAds account and are interested in booking, contact us at [email protected].

Attribution

The attribution model is crucial for correctly interpreting your campaign results. It determines how conversions are assigned to individual campaigns. For sponsored products, the attribution window is 30 days post-click. This means if a user clicks on your sponsored product and purchases it within 30 days, both the click and the sale (conversion) are credited to the campaign. Standard reporting only counts purchases of the exact product that was clicked.

Wallets and billing

Wallets

Wallets hold the credit used to fund your campaigns. Each campaign must be assigned a wallet from which it draws funds. Campaigns will run until the wallet's credit is depleted, unless other limits are set. Wallets can also help control total spending for a group of campaigns sharing the same wallet. Billing is based on actual spending during the billing period, so any remaining wallet balance does not affect invoicing.

In alzaAds, wallets are available in three currencies – CZK (Kč), EUR, and HUF. The wallet currency you select when setting up a campaign automatically determines the campaign's target country—Czech Republic, Slovakia, or Hungary.

When your account is created, wallets in the required currencies are automatically generated. If you need additional wallets, for example, to allocate dedicated budgets for specific activities (e.g., a product launch or seasonal campaign), contact [email protected] and we'll create them for you. To create a wallet, we need to know your team name in alzaAds, the name of the wallet being created, the currency, the required credit amount, and whether it's a new wallet or an existing one. Requests to create wallets must come from the e-mail address of a user who has an active account with full permissions in your team.

Billing

alzaAds billing operates on a monthly basis, following calendar months. Invoices reflect the team’s actual spending for the previous month and are issued within two weeks after the billing period ends. They are sent to the contact listed in the "User settings/Billing" section. Payment is typically settled via credit note. We recommend regularly verifying that your billing contact details are up to date. For questions, please contact [email protected].

Campaign creation - sponsored products

Creating a sponsored products campaign is quick and easy. Thanks to the intuitive interface, anyone can do it, no prior experience needed. Everything you need to know is covered in this guide, but feel free to contact [email protected] if you need assistance. Simply follow the steps below, and you can always go back to previous tabs to adjust your settings if needed. At the end, you'll get a clear summary to review all your settings before launching.

To get started, click the green "New campaign" button on the main dashboard (or anywhere else in the alzaAds interface):

Settings tab:

The first step is configuring basic campaign settings. You'll select the ad type, choose where it should appear, name your campaign, set the running period, select a wallet, and pick a product catalog.

Click the "Product campaign" button:

Under placement selection, check "Category":

Enter your campaign name. We recommend establishing consistent naming conventions across your team for better organisation. For example Brand – Campaign type (SP for sponsored products) – Country – Product type – Timeframe:

Set your campaign duration. We recommend selecting "Always on". This keeps your campaign running from launch until either the wallet credit is depleted or any daily/total spending limits are reached (which can be set later). If you choose "Always on", you can also set a scheduled start date (default is today, with campaigns going live shortly after launch). Alternatively, you can specify exact start and end dates, which is ideal for time-bound campaigns like seasonal summer promotions.

Select the wallet to fund your campaign. The wallet's currency automatically determines your campaign's target country. For example, choosing a CZK (Czech Koruna) wallet means selecting products from Alza's Czech catalog, with ads appearing on Alza's Czech website and app. To run campaigns in another country (e.g., Slovakia), create a separate campaign and select a Slovak EUR wallet.

In the "Product catalog selection" step, no action is required. Each country has exactly one predefined catalog that's automatically selected. At least one catalog must be selected to proceed – if you accidentally remove it, simply add it back.

Click "Next" to continue.

Products tab

After selecting all products for your campaign, click „Další“.

Targeting tab

Here you'll choose which categories your ads will appear in. The alzaAds system automatically selects all categories where your products are listed on Alza. We recommend keeping all selected categories. While smaller categories may have lower overall traffic, they typically face less competition from other advertisers, resulting in lower cost-per-click rates. To remove a category, click the "X" next to its name - it will move to the left column. You can easily add it back using the "Add" button.

Each category displays its unique ID in parentheses, visible in the category's URL on Alza. This allows you to precisely identify where your ads will appear.

To remove any category, click the "X" icon to the right of the category name.

If you leave all categories selected, the system will evaluate and automatically run your campaign in any newly created categories as well. If you remove at least one category during setup, no additional categories will be automatically added in the future.

Once you've selected all the categories where you want your ads to appear in this campaign, click the "Next" button.

Strategy tab

In this step, you'll configure your bidding strategy. You can see which wallet will fund this campaign and how much credit remains available.

You can set spending limits either for each day or for the entire campaign. We recommend either setting no limit or only a total campaign limit. This ensures your campaign has the opportunity to run throughout the entire day. If you set a daily limit, it might be reached by midday, causing your campaign to stop and potentially missing afternoon and evening sales opportunities. Without any limits, your campaign will run continuously until the assigned wallet's credit is depleted.

Due to technical reasons, daily or total limits may occasionally be slightly exceeded. For strict budget adherence, we recommend setting your limit slightly below your actual budget.

Set your maximum cost-per-click (CPC). The higher this amount, the greater the likelihood your product will be displayed. You can use the minimum CPC values for your selected categories as a reference. Your maximum CPC cannot be set below the highest minimum price among your chosen categories. The actual CPC needed to display your ad depends on competition within each category and may be significantly higher than the minimum values shown. For best campaign launch results, we recommend starting with a higher maximum CPC and adjusting it after a few days based on performance.

Click "Next" to continue.

Review tab

In this tab, you'll see a summary of your campaign and can launch it. Review your campaign settings in each section (Settings, Strategy, Advertised Products, Targeting). If you need to make changes, click "Edit campaign" below the green "Launch campaign" button. Alternatively, you can jump directly to any section using the tabs at the top (Settings, Products, Targeting, Strategy, Overview).

If everything is set up correctly, you can launch your campaign immediately by clicking the green rocket button labeled "Launch campaign." A confirmation pop-up will appear when your campaign starts successfully. The campaign will begin running within one hour of launch.

If you're not ready to launch yet but want to save your campaign for later, click "Save as draft." You'll find saved drafts in the Campaigns/Campaign manager section.

Campaign management

The Campaign Manager provides an overview of all your campaigns, whether they're active, paused, saved as drafts, or archived. You can easily edit and manage your campaigns here. Find it under the "Campaigns" link in the top-right corner of the interface, in the "Campaign manager" tab.

You can switch between campaign types and filter them by campaign name, placement (currently only category placement), wallet used, approval status (sponsored product campaigns are approved automatically), and product catalog (or country).

Campaigns are further divided into tabs by status (Active/Paused/Draft/Archived).

Campaign status is easily identifiable by the color next to its name. Green means the campaign is approved and active. Light green indicates the campaign is approved but outside its active period. Light red means no products in this campaign are currently in stock.

Clicking a campaign row expands the campaign overview, similar to the final step when creating a campaign. The "Duplicate" button is especially useful here, allowing you to easily create a copy of the campaign (which you can then modify):

To quickly adjust a campaign’s bidding strategy, click the pencil icon in the campaign row. You can then easily modify the campaign limits and maximum cost-per-click:

To modify other aspects of your campaign, click the "Edit" button at the end of the campaign row in the listings. This will take you to the detailed campaign settings. After making changes, you’ll need to relaunch the campaign, just as you would when creating a new one.

The green button below the "Edit" button at the end of each campaign row (default labeled "Active") lets you toggle campaign statuses between Active, Paused, and Archived. The campaign will then move to the corresponding tab. Paused or archived campaigns can be reactivated later by clicking "Paused" or "Archived."

Reporting

Reporting provides an overview of your campaign performance. You’ll find it under the "Campaigns" link in the top-right interface, on the "Reports" tab.

The main graph displays selected metrics for your chosen timeframe. You can select from "Impressions,", "Clicks," and "Revenue.". Use the dropdown menu above the graph to set the timeframe and catalog/country for the report (this selection also affects the campaign list below the graph).

Description of metrics in the main graph:

Click – An ad click (for sponsored products it means a product click or add-to-cart action).

Impression – An ad view (for sponsored products it means a product view).

Total sales – Number of units sold.

Four additional metrics below the graph offer deeper campaign insights

ROAS (Return On Advertising Spend) – Calculated as *revenue / ad spend × 100* and shown as a percentage.

Average conversion rate – Calculated as *sales / clicks × 100* and shown as a percentage.

Average CPC – Ad spend / clicks.

Total sales volume – Units sold.

The bottom section shows a core reporting table split by campaign. The first row displays totals for all selected campaigns. Metrics can be viewed by campaign or product. The "History" tab shows daily aggregates for selected campaigns, while the "Keywords" tab is currently unused.

Filter the campaign table by campaign name or wallet. Filters for spend type or placement are currently unavailable.

The core metrics in the campaign overview table are:

Budget – Total campaign budget.

Max. bid – Current max cost-per-click setting.

Impressions – Total ad views (product views for sponsored products).

Clicks – Total ad clicks (product clicks/add-to-cart for sponsored products).

Sales – Total number of units sold.

Click-through rate (CTR) – Calculated as "clicks / impressions × 100" and shown as a percentage.

Conversion rate – Calculated as "sales / clicks × 100" and shown as a percentage.

Cost per click (CPC) – Calculated as "ad spend / clicks".

CPI

Cost per acquisition (CPA) – Calculated as "ad spend / conversions".

Cost – Total advertising campaign expenditure.

Revenue – Total sales revenue.

ROAS (Return On Advertising Spend) – Calculated as "revenue / ad spend × 100" and shown as a percentage.

To view detailed reporting for a specific campaign, including product-level breakdowns, click the document icon next to the campaign preview image in the campaign row:

The campaign summary table can be easily exported to CSV by clicking the "Export as CSV" button below the table:

Bid recommendation report

The Recommended Bid per Category report provides a clear overview of the suggested maximum cost-per-click (CPC) for individual categories.

Recommended bid per category report HERE

Navigating the report is very straightforward. By default all categories available on Alza are displayed, however it is possible to filter only those relevant to you through the search bar. To select a specific category, seach by it’s name or code in the search bar and then simply click the field labeled "POUZE" (ONLY) The report also allows you to switch between catalogs for the Czech, Slovak, and Hungarian markets.

When planning your strategy, we recommend reviewing the suggested CPC for all categories that you have included in your campaign and then choosing an appropriate overall bid based on these recommendations. A major advantage in this regard is the second-price auction system, which ensures that you don’t have to worry about paying unnecessarily high amounts in cheaper categories, the system will always charge only the amount necessary to win the specific auction, rather than automatically deducting your set maximum bid.

The Bid Recommendation Report as well as the AlzaAds interface itself, does not distinguish between regular and promotional categories. Bids are always placed on standard categories, and if your products are nominated for a promotion, the set bid values are automatically applied to the parallel promotional categories. Exceptions include only specific promotional categories such as Promo Home or Black Friday Home.

Finally, please note that the displayed recommended CPC is an estimate based on data from the previous day and does not guarantee an auction win. Auction ranking is also influenced by other factors such as product quality and CTR.

Advanced reporting

Advanced Reporting provides better insight into your campaign performance through extended attribution, particularly via Brand Halo and Enhanced ROAS metrics. You'll also gain access to reports on your wallet status and history, click-through rate (CTR), and conversion rate. Find these reports under the "Advanced overviews" link in the Campaigns/Reports tab. Reporting is available in English only. Data in advanced reporting may be delayed by up to 48 hours.

Keyword Match

This tab doesn't require attention as it currently contains no data.

Supplier Reporting

This report offers two sections of advanced reporting, namely "KPIs" and "Wallet History.".

KPIs

Here you'll find several charts giving you an overview of your wallet balances across all countries where you've established them.

You can also track the evolution of CTR, conversions, sales, and ROAS values.

All these charts can be filtered by your individual teams, days, or longer time ranges.

Wallet history

This tab provides an overview of your wallet balances and connects to the transaction ledger recording all activity across your created wallets.

Enhanced On-Site (Brand Halo)

Here you can filter by time range or your individual campaign names to monitor both basic and advanced metrics. This table can also be exported from the interface for external analysis outside the alzaAds interface.

AdSpend (Cost) - Total campaign expenditure.

Base RoAS (ROAS) – Standard ROAS metric from basic reporting. Calculated as "revenue ÷ ad spend × 100" and is shown as a percentage. Only counts conversions for the exact product clicked.

View Thru Sales RoAS (View Thru Sales Return On Advertising Spend) – Calculated like standard ROAS, but counts conversions for products users saw (but didn't click) in sponsored listings.

Brand Halo – Calculated like standard ROAS, but counts conversions for all products from the same brand as the clicked product.

Uplift – The difference between Base ROAS and Enhanced ROAS.

Enhanced RoAS – The sum of Base ROAS, Brand Halo, and View Thru Sales ROAS.

Campaign performance evaluation

The first step is to define the objective of your campaign.

Campaign goal: Sales

If the primary goal of your campaign is to drive sales, it is essential to monitor sales metrics (units sold), conversion rate, ROAS, and Enhanced ROAS, especially if you offer many similar product variants under the same brand.

Recommended strategy:

Evaluating Campaign Success:

Campaign goal: Brand awareness

If your goal is brand awareness, your primary focus should be on impressions (total views), the average auction rank of individual products and Enhanced ROAS.

Recommended strategy:

Evaluating campaign success: