SONY

sony

Sony – Perfect Fusion of Creativity and Technology

Sony Corporation is a Japanese company founded in 1946 that has brought numerous groundbreaking products and technologies to the world throughout its long history, from CD and DVD discs to the revolutionary music player Walkman, or the iconic PlayStation gaming console. The company strives to ignite emotions and inspire creativity among consumers and businesses alike through its numerous innovative products and services, whether it's home entertainment, music and audio, photography, consumer electronics, mobile communication, automotive industry, healthcare, sports technology, banking, or financial services. Presently, Sony is committed to a long-term environmental protection plan called "Road to Zero." Its ultimate goal is to achieve a zero environmental footprint by 2050. As part of this plan, Sony has set mid-term targets in the "Green Management 2025" initiative to expedite efforts such as using recycled plastics, reducing energy consumption in product manufacturing, eliminating plastics from packaging of newly designed small products, and embracing renewable energy sources. What Sony products can you find with us?

sony bravia

Sony Bravia TVs immerse you in the action

Sony offers a wide range of TVs that cater to everyone's preferences. Bravia XR TVs deliver top-notch picture and sound quality, premium streaming service with Sony Pictures Core, unparalleled upscaling capabilities, and a modern design that adapts to your needs. They are also a perfect match for the Sony PlayStation 5 console, offering exclusive features you won't find elsewhere.


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4.5 14×
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Days Gone - PC DIGITAL
PC Game - digital licence, Steam key, genre: action
  454,-
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Order Code: MVE005652
5.0 5×
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Uncharted: Legacy of Thieves Collection - PC DIGITAL
PC Game - digital licence, Steam key, Czech subtitles, genre: action and shooters
  519,-
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Order Code: MVE005857
5.0 5×
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Marvels Spider-Man: Miles Morales - PC DIGITAL
PC Game - digital licence, Steam key, Czech subtitles, genre: action
  565,-
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Order Code: MVE005891
5.0 2×
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Horizon Forbidden West - Complete Edition - PC DIGITAL
PC Game - digital licence, Steam key, Czech subtitles, genre: action
  958,-
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Order Code: MVE005927
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God of War Ragnarok - Deluxe Edition - PC DIGITAL
PC Game - digital licence, Steam key, Czech subtitles, genre: action
  1,432,-
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Order Code: MVE005957
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Until Dawn - PC DIGITAL
PC Game - digital licence, Steam key, genre: action and adventure game
  1,271,-
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Order Code: MVE005958
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Rise of the Ronin - PC DIGITAL
PC Game - digital licence, Steam key, genre: action and RPG
  734,-
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Order Code: MVE005977
4.9 13×
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Sony E 70-350mm f/4.5-6.3 G OSS + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 67 mm filters, autofocus, dust and moisture resistant, stabilization, weight: 625 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -15 % 18,490,- 21,990,-
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Order Code: OS038b1
4.8 9×
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Sony 35mm f/1.8 + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 49 mm filters, autofocus, stabilization, weight: 154 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -21 % 8,590,- 10,990,-
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Order Code: OS030k3
5.0 10×
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Sony E 11 mm F1.8 + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 55 mm filters, autofocus, aperture ring, dust and moisture resistant, weight: 181 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -15 % 12,990,- 15,390,-
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Order Code: OS038a2
Sony FE 35 mm f/1.4 GM - Lens
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5.0 8×
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Sony FE 35 mm f/1.4 GM + akce Winter cashback
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 67 mm filters, autofocus, aperture ring, dust and moisture resistant, weight: 524 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
  30,590,-
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In stock 4 pcs
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Order Code: OS038
4.6 61×
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Sony FE 50mm f/1.8 + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 49 mm filters, autofocus, weight: 186 g
  5,490,-
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In stock > 5 pcs
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Order Code: OS031a29
4.9 39×
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Sony FE 85mm f/1.8 + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 67 mm filters, autofocus, weight: 371 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
  13,990,-
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In stock > 5 pcs
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Order Code: OS030k3d
4.8 18×
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Sony FE 35mm f/1.8 + akce Klikni a ušetři
Lens for digital SLR cameras, bayonet Sony E, for Full Frame and APS-C, thread for 55 mm filters, autofocus, dust and moisture resistant, weight: 280 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
  16,490,-
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In stock > 5 pcs
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Order Code: OS331a1
4.8 28×
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Sony NP-FW50
Camera Battery , lithium (Li) cell, 1,08 Ah, 7,2V
Discounted -5 % 1,539,- 1,629,-
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In stock > 5 pcs
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Order Code: OT313v2
Sony 100-400mm f/4.5-5.6 GM OSS - Lens
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5.0 1×
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Sony 100-400mm f/4.5-5.6 GM OSS + akce Winter cashback
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 77 mm filters, autofocus, aperture ring, stabilization, weight: 1395 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
  56,990,-
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In stock 5 pcs
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Order Code: OS032ab2
4.8 42×
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Sony NP-FZ100 Battery
Camera Battery , lithium-ion (Li-ion) cell, 2,28 Ah, 7,2V
  2,290,-
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In stock > 5 pcs
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Order Code: OT313v6
5.0 5×
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Sony E PZ 10-20mm F4 G + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 62 mm filters, autofocus, dust and moisture resistant, weight: 178 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -21 % 15,990,- 20,490,-
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Order Code: OS038a8
Sony FE 24-105mm f/4.0 G OSS - Lens
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4.8 4×
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Sony FE 24-105mm f/4.0 G OSS + akce Winter cashback
Lens for digital SLR cameras, bayonet Sony E, for Full Frame and APS-C, thread for 77 mm filters, autofocus, dust and moisture resistant, stabilization, weight: 663 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -5 % 21,790,- 22,990,-
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Order Code: OS034
4.8 13×
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Sony 55-210mm f/4.5-6.3 black + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 49 mm filters, autofocus, stabilization, weight: 345 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -19 % 5,490,- 6,849,-
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In stock
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Order Code: OS030m1
Sony FE 24-70mm f/2.8 GM - Lens
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5.0 7×
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Sony FE 24-70mm f/2.8 GM + akce Winter cashback
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 82 mm filters, autofocus, weight: 886 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
  39,990,-
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In stock > 5 pcs
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Order Code: OS031a26a
Sony FE 12-24mm f/2.8 GM - Lens
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5.0 2×
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Sony FE 12-24mm f/2.8 GM
Lens for digital mirrorless cameras, bayonet Sony FE, for Full Frame and APS-C, without filter thread, autofocus, dust and moisture resistant, weight: 847 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
  67,990,-
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In stock 3 pcs
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Order Code: OS045ab1
Sony FE 70-200 mm f/4.0 G OSS II - Lens
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5.0 7×
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Sony FE 70-200 mm f/4.0 G OSS II + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony FE, for Full Frame and APS-C, thread for 72 mm filters, autofocus, aperture ring, multifunction ring, stabilization, weight: 794 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
  45,990,-
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In stock > 5 pcs
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Order Code: OS032ab9a
5.0 9×
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Sony charger BC-QZ1
Camera & Camcorder Battery Charger - the BC-QZ1 is designed for NP-FZ100 batteries, charging time approx. 2.5 hours, LED charge indicator
  2,489,-
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In stock > 5 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: OT316b1

SONY - additional info

Sony Corporation was founded in Tokyo in 1946 by electrical engineer Masaru Ibuka and physicist Akio Morita, who invested ¥190,000 to establish the company. Initially, Sony had around twenty employees and was known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation).

Sonus + Sonny = SONY

The name "Sony" was later created by combining the words "Sonus" (Latin for sound), and "Sonny" (or Sonny boy), which was a popular slang term for young men in the 1950s. "Sony" was chosen as the ideal company name due to its easy pronunciation, consistent in practically all languages worldwide.

Not a walkman, but a rice cooker

At first, Tokyo Telecommunications Engineering Corporation focused mainly on repairing electronic devices and machinery, with limited production of its own products. One of their earliest creations was an automatic rice cooker, which quickly gained popularity in Japan. However, the real breakthrough came in 1954, when the first transistor was developed in America, a technology that hadn't been used in radio equipment at the time. Sony embraced this innovation, incorporating it into their products, and in the following year, they introduced the first Japanese transistor radio.

Sony today – a revolution in technology


And today? Sony has become a global leader in high-quality electronics. Since its inception, the company has been synonymous with technological innovation, boasting revolutionary achievements like the compact disc, Walkman, and Discman. Sony's impact also extends beyond entertainment and consumer electronics, as they continue to excel in various other domains.

Sony Group

The Sony Group comprises diverse entities that manufacture a wide range of electronics, including PlayStation consoles, video games, and mobile phones, along with robust movie and music production. Sony also offers financial services, expanding their reach across multiple industries.