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Alza Trade

Listing Products

To start selling on Alza Trade, you first need to list your products. This means adding them to the correct categories in our offerings, along with all the basic information. You can find instructions on how to do this below.

  1. Creating product listings
  2. Selecting the correct category

How to create product listings?

Product listings are created using Excel spreadsheets, which can be generated in the administration, in the Listing and product editing:


1. Download XLS template


Choose the category into which you want to list your products and download the XLS template. You can select a maximum of 5 categories at once, and the table is downloaded separately for each category. Always choose the most specific category. In the administration, you'll see the lowest category available for listing. If the chosen category is not found, the products will be placed in it based on the filled parameters. The margin for each category is displayed in parentheses, and there are locked categories that require Alza's approval for listing.


Bold columns in the parameter sheet are mandatory, so you must fill them in, or products cannot be listed. However, it's recommended to complete all parameters for better customer understanding.

It's essential for values like supplier codes and EAN codes to match the values you've entered in the Expando/Alza Trade application or sent in Full Availability messages for API integration.

Values for parameters are provided in dropdown lists. If you're entering numerical values, use kilograms for weight and millimeters for dimensions. The only exception is for the package depth, height, and width, which should be in centimeters.

The image must be on a white background and inserted as a link. It must not be in a gallery (e.g., Google Drive), under a password, etc. More information can be found directly in the table, in the "Image info", "Instructions", "Image info", and "Example" sheets.

Listing na Alza Marketplace


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Pay attention to the control and correct filling of the Parameter_2015, Product Supplier Code. The filled value must match the values that you send us in the feed as the SKU value, or under the "code" element in the Full Availability settings, otherwise the products will not be displayed on the website.


Selecting the correct category

Based on the selected category, the corresponding XLS template will be selected. This template will contain the necessary data and parameters to be filled in. If you have products from multiple categories, you will need to generate a separate XLS template for each category. You can find the category by entering the category name or keyword in the search field, or on Alza.cz. The category tree can be found in the upper part of the website. If you cannot find a suitable category for your products, you can choose the closest similar category, or contact the Alza Trade team to create a new category.


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Filling out the listing table

You can find all the instructions for correctly filling out the listing table in our guide.

2. Uploading the template to the portal

In the next step, you'll upload the table to the portal.

Click the green "Upload .XLS template" button.

A window will appear where you can drag the filled template or select it directly from your computer.

After clicking "Upload," the template will be uploaded to the portal. The table is then placed in the listing queue, and you will be informed about the progress of the listing. Currently, the listing process takes a few days to a few weeks, depending on the volume and accuracy of the data filled in.

You will know that the template has been successfully uploaded when you see it in the list of uploaded files:

Listing na Alza Marketplace

When the supplier completes 100% of the listing table, Alza will list the products within 10 days after the status changes to "Processing."

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After listing the products, you need to activate them in the Alza Trade portal. You can do this in the Goods - Product overview. Select the products and click the "Activate" button.

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