SONY

sony

Sony – Perfect Fusion of Creativity and Technology

Sony Corporation is a Japanese company founded in 1946 that has brought numerous groundbreaking products and technologies to the world throughout its long history, from CD and DVD discs to the revolutionary music player Walkman, or the iconic PlayStation gaming console. The company strives to ignite emotions and inspire creativity among consumers and businesses alike through its numerous innovative products and services, whether it's home entertainment, music and audio, photography, consumer electronics, mobile communication, automotive industry, healthcare, sports technology, banking, or financial services. Presently, Sony is committed to a long-term environmental protection plan called "Road to Zero." Its ultimate goal is to achieve a zero environmental footprint by 2050. As part of this plan, Sony has set mid-term targets in the "Green Management 2025" initiative to expedite efforts such as using recycled plastics, reducing energy consumption in product manufacturing, eliminating plastics from packaging of newly designed small products, and embracing renewable energy sources. What Sony products can you find with us?

sony bravia

Sony Bravia TVs immerse you in the action

Sony offers a wide range of TVs that cater to everyone's preferences. Bravia XR TVs deliver top-notch picture and sound quality, premium streaming service with Sony Pictures Core, unparalleled upscaling capabilities, and a modern design that adapts to your needs. They are also a perfect match for the Sony PlayStation 5 console, offering exclusive features you won't find elsewhere.


720 Results
4.5 2×
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Sony FE 50mm f/2.8 macro
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 55 mm filters, autofocus, weight: 236 g
-5 % off new 13,690,- New 14,490,-
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Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: OS032ab8
Sony FE 16-35 mm f/4 G PZ - Lens
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5.0 1×
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Sony FE 16-35 mm f/4 G PZ
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame, thread for 72 mm filters, autofocus, dust and moisture resistant, weight: 353 g
-39 % off new 22,990,- New 37,990,-
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Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: OS032ac1
4.5 4×
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Sony CF MRWG1
Card Reader external, USB 3.2 Gen 1 (USB 3.0), XQD
-1 % off new 3,029,- New 3,090,-
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Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: DU260b2
5.0 1×
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SONY HVL-F60RM2
External Flash for Sony cameras, guide number: 60
-17 % off new 12,390,- New 14,990,-
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Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: OSbl02
Sony FE 8–14 mm F3.5 G - Lens Free delivery
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Sony FE 8–14 mm F3.5 G
Lens for digital mirrorless cameras, bayonet Sony E, for Fullframe, without filter thread, fully manual focus, aperture ring, dust and moisture resistant, weight: 314 g
New arrival 42,990,-
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In stock > 5 pcs
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Order Code: OS032ac02
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Sony LinkBuds Open, air lining, black
Headphone Accessory - air lining for Sony LinkBuds Open headphones, material silicone, colour black
  74,-
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Unsealed - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: SOafs1a1
5.0 1×
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Sony E 15 mm F1.4 G
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 55 mm filters, autofocus, aperture ring, dust and moisture resistant, weight: 219 g
-6 % off new 13,990,- New 14,990,-
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Unsealed - in stock 1 pcs
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Order Code: OS038a3
4.7 10×
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Sony 18-105 mm f/4.0 G SEL
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 72 mm filters, autofocus, weight: 427 g
-14 % off new 9,819,- New 11,490,-
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Unsealed - in stock 3 pcs
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Order Code: OS031a24
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Sony LinkBuds Fit, charging case cover, blue
Headphone Case - for Sony LinkBuds Fit, colour: blue, made of silicone, clip
  99,-
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As good as new - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: SCCLo2a3
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Sony LinkBuds Open, charging case cover, pink
Headphone Case - for Sony LinkBuds Open, colour: pink, made of silicone, clip
  99,-
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As good as new - in stock 1 pcs
Order by midnight, get it at the AlzaBox in the morning.
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Order Code: SCCLo1a4
Sony FE 70-200mm f/2.8 GM OSS - Lens
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5.0 4×
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Sony FE 70-200mm f/2.8 GM OSS + akce Winter cashback
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 77 mm filters, autofocus, dust and moisture resistant, stabilization, weight: 1480 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
BLACK FRIDAY -5 % 48,399,- 50,992,-
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In stock
Order Code: OS032ab9
Sony 24-70 mm f/4.0 ZA OSS Vario-Tessar - Lens Free delivery
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4.8 6×
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Sony 24-70 mm f/4.0 ZA OSS Vario-Tessar + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 67 mm filters, autofocus, stabilization, weight: 426 g
  20,990,-
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In stock 3 pcs
Order Code: OS030j8
5.0 4×
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Sony FE 18-135mm f/3.5-5.6 OSS + akce Klikni a ušetři
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 55 mm filters, autofocus, stabilization, weight: 325 g
BLACK FRIDAY -14 % 13,190,- 15,490,-
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In stock
Order Code: OS036
Sony FE 16-35 mm f/4 G PZ - Lens
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Free delivery
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5.0 1×
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Sony FE 16-35 mm f/4 G PZ
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame, thread for 72 mm filters, autofocus, dust and moisture resistant, weight: 353 g
Cashback up to 7,500,- Cashback up to, presents a chance to get back money based on the conditions of the offer. More info in the article. Studenti s fototechnikou Sony ušetří! Při nákupu vybraných fotoaparátů či objektivů Sony můžete získat zpět až 7 500 Kč. Podmínkou je platný studentský průkaz a následné vyplnění formuláře na oficiálních stránkách Sony.
  37,990,-
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In stock 1 pcs
Order Code: OS032ac1
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Sony SEL 14TC 1.4x for E mount
Teleconverter Teleconverter for Sony E mount, for both APS-C and FF mirrorless cameras, increases the focal length by 1.4 times, retains all lens functions (focusing, stabilization,. )
  13,490,-
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In stock 1 pcs
Order Code: SNSEL02
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Sony 16mm f/2.8
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 49 mm filters, autofocus, weight: 67 g
BLACK FRIDAY -15 % 6,090,- 7,190,-
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In stock
Order Code: OS030k1
Sony FE 70-200 mm f/4.0 G OSS II - Lens
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5.0 7×
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Sony FE 70-200 mm f/4.0 G OSS II
Lens for digital mirrorless cameras, bayonet Sony FE, for Full Frame and APS-C, thread for 72 mm filters, autofocus, aperture ring, multifunction ring, stabilization, weight: 794 g
-11 % off new 40,490,- New 45,990,-
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Unsealed - in stock 1 pcs
Order Code: OS032ab9a
4.9 9×
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Sony 50mm f/1.8 black
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 49 mm filters, autofocus, stabilization, weight: 202 g
-15 % off new 5,899,- New 6,990,-
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Unsealed - in stock 1 pcs
Order Code: OS030l1
Sony FE 85 mm f/1.4 GM - Lens Free delivery
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3.0 2×
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Sony FE 85 mm f/1.4 GM
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 77 mm filters, autofocus, aperture ring, dust and moisture resistant, weight: 820 g
  31,990,-
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Unsealed - in stock 1 pcs
Order Code: OS031a27
Sony FE 20-70mm f/4 G - Lens
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5.0 3×
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Sony FE 20-70mm f/4 G
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame, without filter thread, autofocus, dust and moisture resistant, weight: 488 g
-22 % off new 31,190,- New 39,990,-
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Unsealed - in stock 1 pcs
Order Code: OS030s1
5.0 2×
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Sony G240T
Memory Card Compact Flash, 240GB, read speed up to 1600MB/s, write speed up to 1850MB/s
  11,890,-
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In stock 3 pcs
Order Code: DU250a6m2
Sony 12-24mm f/4.0 G - Lens
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Sony 12-24mm f/4.0 G
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, without filter thread, autofocus, weight: 565 g
-10 % off new 40,490,- New 44,990,-
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Unsealed - in stock 3 pcs
Order Code: OS032ab4
4.8 4,382×
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PlayStation 5 DualSense Wireless Controller - Gran Turismo Limited Edition
Gamepad - for PS5, wireless connection, 3,5mm Jack (on controller), USB-C (on controller), integrated batteries, vibration, backlighting, analogue stick, speaker, microphone, haptic response, multicolour colour
Pre-sale price 2,199,-
Date of release: December 10, 2026
Order Code: MSX005DSGT
4.5 48×
Watch Price/Availability
Sony BDP-S1700K
Blu-Ray Player - desktop, plays Blu-ray, CD and DVD, supports AVCHD, AVI, JPEG, MKV, mov, MP4, MPEG, mpg and WMV, ethernet, HDMI, coaxial audio output and USB
  2,790,-
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On the way > 5 pcs
Expected 26/11/2026
Order Code: GS500r6

SONY - additional info

Sony Corporation was founded in Tokyo in 1946 by electrical engineer Masaru Ibuka and physicist Akio Morita, who invested ¥190,000 to establish the company. Initially, Sony had around twenty employees and was known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation).

Sonus + Sonny = SONY

The name "Sony" was later created by combining the words "Sonus" (Latin for sound), and "Sonny" (or Sonny boy), which was a popular slang term for young men in the 1950s. "Sony" was chosen as the ideal company name due to its easy pronunciation, consistent in practically all languages worldwide.

Not a walkman, but a rice cooker

At first, Tokyo Telecommunications Engineering Corporation focused mainly on repairing electronic devices and machinery, with limited production of its own products. One of their earliest creations was an automatic rice cooker, which quickly gained popularity in Japan. However, the real breakthrough came in 1954, when the first transistor was developed in America, a technology that hadn't been used in radio equipment at the time. Sony embraced this innovation, incorporating it into their products, and in the following year, they introduced the first Japanese transistor radio.

Sony today – a revolution in technology


And today? Sony has become a global leader in high-quality electronics. Since its inception, the company has been synonymous with technological innovation, boasting revolutionary achievements like the compact disc, Walkman, and Discman. Sony's impact also extends beyond entertainment and consumer electronics, as they continue to excel in various other domains.

Sony Group

The Sony Group comprises diverse entities that manufacture a wide range of electronics, including PlayStation consoles, video games, and mobile phones, along with robust movie and music production. Sony also offers financial services, expanding their reach across multiple industries.