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Macro Mode

Macro mode allows you to shoot subjects at the minimum focusing distance. The result are images that display subjects magnified between a scale of 1:1 to 30:1. Macro mode is especially good for photographing insects and flowers.

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Memory Stick Duo Cards

Memory Stick Duo cards are used to store data in camcorders, digital cameras, game consoles, PSPs and other devices. A smaller variant, the Memory Stick Micro, is also available.

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Micro SDHC Cards

Micro SDHC cards are used in mobile phones, tablets, digital cameras and other devices. They are modern storage mediums with tiny dimensions. Micro SDHC cards often come with an SD adapter, which can be inserted into older devices that use SD memory cards.

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Shooting Video

Digital cameras usually offer a complementary function for shooting video. For the average user who wants to record short videos, the quality of this function is sufficient for more demanding or those who make frequent, it is better to use a camcorder.

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Lenses

The lens is an essential part of any digital camera. While shooting subjects, lenses focus light onto a sensor and allow the adjustment of focal length to zoom in or out of the subject.

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Focal length

Focal length is a fundamental specification of every Lens. It is the distance between the optical center of the lens and the plane on which the lens can focus on the subject, ie where they intersect the light that passes through the lens.

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Optical Zoom

Zoom is the ability of the lens to bring distant objects closer. It is possible to change and adjust the focal length of the lens. The closer your subject is (shooting at a longer focal length), the more it reduces the aperture and the more likely it is for the final image to be affected by camera shake.

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Memory Cards

Memory cards are the medium on which images and videos are stored. Cards can be chosen by type, capacity, writing speed and brand.

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RAW

Raw is a high-quality lossless image format supported by professional and semi-professional cameras. This format can be used in special editing software to edit sharpness, saturation and contrast without a reduction in the quality of the resulting image quality.

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Noise Reduction

High noise level affects the detail resolution, edge sharpness and contrast, thereby reducing the resulting image quality. Noise reduction is one of the methods for obtaining quality for images free of unwanted grain.

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Camera Resolution (Sensor)

Rresolution indicates the number of pixels that make up the resulting images. It affects the quality and size of the picture when printing. Generally, the larger the resolution, the better the image quality and the larger the possible print size.

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SD Card

SD cards are a storage medium used in digital cameras, mobile phones and other devices. The name is an abbreviation of Secure Digital. When choosing a memory card, consider the type, capacity and speed you need...

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SDHC Cards

SDHC cards are a storage medium used in digital cameras, mobile phones, music players and other devices. Technologically, SDHC cards are similar to SD cards but offer a higher capacity. SDHC cards are categorised by their write speed in MB/s. The fastest SDHC cards are referred to as "Class 10" and guarantee a minimum write speed of 10 MB/s.

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SDM Focus

SDM (Supersonic Drive Motor) is a lens sharpening system characterized by Pentax. This drive uses an ultrasonic micromotor to autofocus on subjects.

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SDXC Cards

SDXC cards are a storage medium used to store data in digital cameras, camcorders, mobile phones and other devices. Like SDHC cards, they feature technology based on SD memory cards, but they have a higher capacity.

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Camera Sensors

Located behind the lens, the sensor (sensor chip) captures the image and is one of the most important elements of a camera. You can imagine it as a removable plate with millions of points (pixels), which records light intensity and other image information (such as colour), before sending it to the processor for further processing.

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Image Stabilisers

Image stabilisers help to prevent blur caused by movement of the camera, such as by shakey hands. The stabiliser is especially useful when shooting in low-light conditions.

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Lens Speed

Lens speed (f), indicates how much light the lens is capable of shooting to render the subject. It is the ratio of the diameter of the aperture input and focal length.

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Noise

Unwanted noise is evident in the photographs as grain or bright colored stains. Noise most often occurs when shooting in low light conditions.

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USM Focus

USM (UltraSonic Motor) is a lens sharpening system characterized by Canon. This drive uses piezoelectric micromotor to autofocus on subjects.

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