Even in an age when smartphones and tablets are more than capable of serving as reading devices, dedicated e-readers are still gaining popularity among consumers for their superior readability.
Anyone who has ever used an e-reader can appreciate this distinction – the E-Ink displays used by these devices don’t strain the eyes as backlit LED screens do, and the technology consumes very little power, meaning device life can be measured in days rather than hours.

Amazon has spent years perfecting its eBook readers, named Kindles, and the Kindle Paperwhite 2 is the amazing result of this research. With a 6” diagonal screen, it is large enough for comfortable reading, but also small and light enough to easily fit in a bag, purse, or even back pocket. It has LED illumination that adjusts automatically based on ambient light and doesn’t contribute to eye strain.
With 4GB of storage, it can store enough books to fill a small library, and the battery can last up to 8 weeks. For cost-conscious consumers, the device is slightly cheaper if purchased with unintrusive Ads on the lock screen. While these advertisements display when the Kindle is not in use, the device is otherwise functionally identical when it comes to reading.
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At last count, over 3.2 million eBooks are available online. The Kindle is also capable of storing and displaying PDF files, along with a variety of eBook formats. Never again will you have to spend a holiday with just one book because it was all you could fit in your luggage – with the Kindle, you can carry your entire library with you at all times.

| About Amazon | |
|---|---|
| Seat | Seattle, USA |
| Established | 1994 |
| Website | www.amazon.com |