Attract visitors and maximise profit with the book Internetový marketing
Increase your profits with SEO, social media, Sklik or Google Adwords. Want to attract new customers to your e-shop or measure the effectiveness of your marketing campaigns? Need to quickly raise awareness of your website?
In this brand-new, 70% revised and expanded edition of the bestseller, an experienced lecturer and teacher explains all the methodological and technical aspects of successful online promotion and shares a wealth of marketing experience. You will also learn how to measure and evaluate your online activities.
Among other topics, the author covers:
- Online advertising - Marketing communication - Sales promotion - Public relations - Direct marketing - Online communication tools - Evaluating marketing communication
The book is suitable not only for all employees in marketing and sales departments, website creators, administrators, and owners, but also for marketing managers, consultants, and assistants.
About the author:
Viktor Janouch is a consultant and lecturer in marketing, primarily internet marketing. He is the author of the Czech bestseller Internetový marketing, the second edition of which you are holding in your hands. In addition, he has written numerous professional articles and taught for several years at the University of Pardubice, where he also received his doctorate in marketing communication. He is also involved in project management and specialises in PPC in foreign languages.
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