Benefits of Pre-Orders:A smart TV with an OLED panel, a high refresh rate and a wide range of AI functions
The premium LG OLED48G66LS OLED television will turn your living room into a private home cinema. Thanks to the latest OLED technology, you will enjoy perfect blacks, high contrast and exceptionally realistic colours that excel when watching films, series and sports broadcasts. The powerful alpha 11 AI Gen3 processor with artificial intelligence automatically optimises the picture and sound according to the current content, while the 4K Ultra HD resolution ensures sharp details in every scene. Gamers will also appreciate the high refresh rate, support for modern gaming technologies and minimal response time for smooth gameplay. The LG OLED48G66LS television has an elegant design intended for flush wall mounting, making it a stylish part of any modern interior. In addition, the smart webOS system will open the door to your favourite streaming services, applications and voice control, so you can enjoy your favourite content comfortably and without unnecessary waiting.
The LG OLED48G66LS offers the latest unique wide colour gamut technology. You will experience much better colour reproduction, which is backed by a 100% colour volume certification. LG TVs provide a clear, detailed picture and enhanced contrast thanks to precise backlight control. You will be able to watch shows and films in detailed 4K Ultra HD quality. The powerful processor used in the TV takes care of 4K Upscaling for improved resolution, brightness and overall picture clarity. Enjoy a cinema-like experience on the screen of your LG OLED48G66LS smart TV. With HDR10, HLG and Dolby Vision technology, you'll see every film with exceptional colour and contrast. All of this elevates both movie watching and gaming to a higher level. Artificial intelligence can automatically optimise colour, brightness, and contrast, boosting SDR picture quality to HDR levels.
The LG OLED48G66LS is ClearMR 10000 certified, effectively minimising motion blur between frames for a sharp and clear picture even during fast-moving action, while HGiG technology preserves HDR tone mapping exactly as intended by the game's creators—with accurate highlights, deep shadows, and balanced colours. Together, ClearMR certification and HGiG technology ensure the picture remains clear and HDR accurate, so every scene is displayed exactly as it should be.
With the LG OLED48G66LS smart TV, you will be surprised by the perfect black colour, even in bright or dark rooms. The UL Verified Perfect Black technology ensures true black reproduction, extraordinary contrast and impressive image depth. The realistic colour reproduction is then ensured by the UL Verified Perfect colour technology, which brings vivid, accurate and natural shades to every scene. With Brightness Booster Pro technology, the LG OLED48G66LS takes the brightness of the OLED panel to a new level. The higher peak brightness brings out details in bright scenes, improves picture legibility, and gives HDR content even more depth and realism. You'll enjoy more brilliant light effects, more vibrant colours and perfectly rendered details, even when viewing in bright rooms.
The heart of the entire smart TV is the powerful alpha 11 AI 4K Gen3 processor, which ensures faster image processing. As a result, you get a 4K Ultra HD picture with much better sharpness and depth than before. The processor is so advanced that it can recognise content by genre and adjust the quality accordingly. The LG AI TV optimises picture and sound while streamlining daily life with a personalised AI Hub.
By reproducing sound as immersive 360° sound objects instead of static channels, the system creates a home cinema environment where detail and depth remain true to the scene. The LG OLED48G66LS makes it easy for you to control sound with the centralised WOW Interface. Directly via the smart TV, you can easily adjust the sound of a compatible soundbar for the show you are watching or the music genre. You will be able to access functions, profiles, and modes with ease. In conjunction with a compatible LG soundbar, you can also use WOW Orchestra technology, which synchronises the TV's speakers and soundbar for richer, more spatial sound.
The OLED48G66LS model features 40W speakers and uses AI Clear Sound technology to increase sound clarity. Dynamic Sound Booster uses the power of the AI processor for an even more expressive sound. Using deep learning, it creates a virtual 11.1.2 channel system that can fill the entire room with sound. AI Object Remastering automatically tunes voices, background music, and sound effects. The result is precise sound in every situation. AI Sound enhances the overall sound quality and provides surround sound that deepens the listening experience.
The LG OLED48G66LS smart TV will open the door to the world of modern entertainment and smart homes. The webOS operating system offers a clear and intuitive environment with quick access to your favourite applications, such as Netflix, YouTube or Xbox Game Pass. Thanks to support for Apple AirPlay 2, Apple HomeKit, Google Cast and Miracast, you can easily share photos, videos and music wirelessly from compatible mobile devices. The ThinQ AI platform, together with Matter standard support, allows you to connect to your smart home, use voice control, and conveniently manage compatible devices directly from the TV screen.
Using the smart TV will be a whole new experience with the new Magic Remote. Use the remote as a pointer and scroll through the entire menu—quickly and easily. A motion sensor combined with a scroll wheel will turn the remote into an air mouse-type device. Of course, you will still have the option to use voice commands. LG has equipped the OLED48G66LS smart TV with a number of functions that use artificial intelligence to make it easier to use, provide more powerful sound, and deliver a better overall viewing experience.
Through the webOS 26 operating system, you can use Google Gemini and Microsoft Copilot to quickly find the content you want, get answers to your questions, or discover new films, series and applications. Just say your query and the LG OLED48G66LS TV will use advanced AI technology to provide more relevant and personalised results.
When you're not watching TV, the screen can transform into a living art canvas with impressive scenery and videos. Thanks to personalisation, you can choose exactly the type of content you want to display. You can add preset music to the picture or connect a mobile device via Bluetooth. The function can also be used to display photos and videos taken with your smartphone. A personalised control panel creates an environment similar to a smartphone or tablet. Widgets on the LG OLED48G66LS can display, for example, the weather, current time, sports results or your Google calendar. Smart features include Always Ready, AI Brightness Control, and a motion sensor.
This LG smart TV offers a wide range of entertainment options thanks to the Multi View function, which allows you to mirror different devices via Google Cast or AirPlay. The LG TV screen can, for example, be split into two parts to watch multiple sources simultaneously. Another feature is LG Channels – a streaming service offering a variety of live channels and on-demand content.
With the LG OLED48G66LS using webOS, your TV will always be up to date. The manufacturer guarantees 4 operating system updates over 5 years. LG, a recipient of the CES Innovation Award in the cybersecurity category, ensures that the operating system keeps your data and privacy safe.
The LG OLED48G66LS is equipped with the LG Shield security platform, which helps protect your personal information, user accounts, and connected devices. This allows you to use smart features, voice control, and smart home connectivity with greater peace of mind and confidence in the security of your data. For an even better user experience, the LG TV is designed with accessibility in mind and is equipped with features such as a colour adjustment filter, a sign language guide, and direct connection support for hearing aid devices.
The LG OLED48G66LS smart TV is ready for the most demanding gaming experiences. Thanks to its support for 4K resolution at a refresh rate of up to 120 Hz, you'll enjoy an exceptionally smooth picture even during fast-paced action scenes. NVIDIA G-SYNC Compatible and AMD FreeSync Premium technologies eliminate screen tearing and reduce stuttering, while VRR and ALLM ensure a fast response and smooth gameplay. The result is a sharper picture, lower latency and maximum control over every move, whether you're playing racing simulators, shooters or competitive online games.
The LG OLED48G66LS boasts VESA DSC certification, offering a lossless picture and low latency for gaming. Through the HDMI 2.1 interface, you'll enjoy a picture with no loss of detail and instant response during gameplay. The result is a smooth gaming experience in high resolution with a clear, distortion-free picture.
The LG OLED48G66LS smart TV impresses with its premium Gallery Design, which allows for flush wall mounting, creating the impression of an elegant painting. The design appears seamless from edge to edge, making it easier to blend into the room's interior. On the screen of the smart TV, you can display a wide variety of information, or create the right atmosphere with background music along with your own visuals. The LG OLED48G66LS can be easily linked to your Google account to view photos from your own library.
LG electronics INC. Alfred-Herrhausen-Allee 3-5, 65760 Eschborn, Germany, [email protected], +49 6196 7883000
Specifications can be changed without notice. Images are for illustrative purposes only.
