77" LG OLED77B65LA
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77" LG OLED77B65LA
LG OLED77B65LA
Smart TV with an OLED panel, a high refresh rate, and a wide range of AI functions
The premium LG OLED77B65LA OLED TV will turn your living room into a private home cinema. Thanks to the latest OLED technology, you can enjoy perfect blacks, high contrast and exceptionally realistic colours that stand out when watching films, TV series and sports. The powerful alpha 8 AI Gen3 processor with artificial intelligence automatically optimises picture and sound based on the current content, while the 4K Ultra HD resolution ensures sharp details in every scene. Gamers will also appreciate the high refresh rate, support for modern gaming technologies, and minimal response time for smooth gaming. The LG OLED77B65LA TV will also captivate you with its elegant design intended for flush wall mounting, making it a stylish addition to any modern interior. The smart webOS system also opens the door to your favourite streaming services, applications and voice control, allowing you to enjoy your favourite content comfortably and without unnecessary waiting.
77" / OLED
Screen Size / Display Technology
4K Ultra HD / 100–120 Hz
Resolution / Frequency
webOS
Operating System
20 W
Sound Output
300×200
VESAKey features of the LG OLED77B65LA smart TV
- The TV uses the modern alpha 8 AI Gen3 processor
- webOS operating system with Re: New programme (up to 5 years of updates)
- Speakers with 11.1.2 virtual sound capability
- AI Magic Remote with voice control
- Up to 120Hz refresh rate in gaming mode
- LG Gallery Mode for displaying artwork and photos
- Cloud gaming capability (GeForce NOW, Xbox, Luna, etc.)
- Multi View function for displaying multiple sources simultaneously
- Space-saving wall-mounting with VESA standard for smart TV
- Automatic brightness control function
- Motion sensor intelligently responds to movement and switches modes depending on whether you are nearby
- Information board function displays important information on the TV screen
- Google Cast and Apple AirPlay integration
Picture in 4K Ultra HD quality with AI HDR Remastering and first-class Upscaling
The LG OLED77B65LA offers the latest and unique wide colour gamut technology. You can look forward to much better colour reproduction, which is supported by 100% colour volume certification. The LG TV delivers a clear, detailed picture and enhanced contrast thanks to precise backlight control. You'll be able to watch shows and films in detailed 4K Ultra HD quality. The powerful processor used in the TV provides 4K Upscaling to improve resolution, brightness and overall picture clarity. Enjoy a cinema-like experience on the screen of your LG OLED77B65LA smart TV. With HDR10, HLG and Dolby Vision technology, you'll see every film with exceptional colour and contrast. All this will take watching films and playing games to the next level. Artificial intelligence can automatically optimise colour, brightness and contrast, raising the quality of SDR images to HDR level.
The LG OLED77B65LA has a high-performance, smart processor
At the heart of the entire smart TV is the powerful alpha 8 AI 4K Gen3 processor, which ensures faster image processing. That's why you'll get a 4K Ultra HD picture with much better sharpness and depth than before. The processor is so advanced that it can recognise content by genre and adjust the quality accordingly. The LG AI TV optimises the picture and sound, while the personalised AI Hub streamlines everyday life.
Watch motion with absolute clarity
The LG OLED77B65LA is ClearMR 9000 certified, which effectively minimises motion blur between frames for a sharp and clear picture even with fast motion, while HGiG technology keeps HDR tone mapping exactly as the game creators intended—with precise highlights, deep shadows and balanced colours. Together, ClearMR certification and HGiG technology ensure that the picture remains clear and HDR is accurate, so every scene is displayed exactly as it should be.
Smart TV with Dolby Atmos and sound expansion options
By reproducing sound as immersive 360° sound objects instead of static channels, the system creates a home cinema environment where detail and depth remain true to the scene. The LG OLED77B65LA makes it easy for you to control the sound with the centralised WOW Interface. You can easily adjust the sound of a compatible soundbar directly through the smart TV for the show you are watching or the music genre. You'll be able to access features, profiles, and modes with ease. In conjunction with a compatible LG soundbar, you can also take advantage of WOW Orchestra technology, which synchronises the TV and soundbar speakers for a richer, more spatial sound.
The LG OLED77B65LA has 20W speakers with AI and an 11.1.2 virtual system
The OLED77B65LA features 20W speakers and enhances sound clarity with AI Clear Sound technology. Dynamic Sound Booster uses the power of the AI processor for an even more pronounced sound. Through deep learning, it creates a virtual 11.1.2 channel system that can fill the entire room with sound. The AI Object Remastering function automatically tunes voices, background music and sound effects. The result is precise sound in every situation. AI Sound enhances the overall sound quality and delivers surround sound that deepens the listening experience.
LG OLED77B65LA–the centre of your smart home and home entertainment
The LG OLED77B65LA smart TV opens the door to a world of modern entertainment and smart home living. The webOS operating system offers a clear and intuitive environment with quick access to popular apps like Netflix, YouTube or Xbox Game Pass. Thanks to support for Apple AirPlay 2, Apple HomeKit, Google Cast and Miracast, you can easily share photos, videos and music wirelessly from compatible mobile devices. The ThinQ AI platform, together with support for the Matter standard, allows you to connect to your smart home, use voice control and conveniently manage compatible devices directly from your TV screen.
Intelligent Magic Remote and access to AI functions
Using your smart TV will be a whole new experience with the new Magic Remote. Use the remote as a pointer and scroll and move through the entire menu—quickly and easily. The motion sensor combined with the scroll wheel will turn the remote into an air mouse. Of course, you will still have the option to use voice commands. LG has equipped the OLED77B65LA smart TV with a range of features using artificial intelligence to achieve easier use, more powerful sound and a better overall viewing experience.
- AI Voice ID - recognises each user's unique voice and offers personalised recommendations the moment you speak
- AI Search - artificial intelligence recognises your voice and offers personalised recommendations
- AI Chatbot - communicate with the Chatbot via the AI Magic Remote and solve everything
- AI Concierge - offers personalised keywords and recommendations based on your search and viewing history
- AI Picture Wizard - algorithms learn your preferences by going through 1.6 billion picture options
- AI Sound Wizard - choose the audio clip you like from a range of audio clips
AI search with Google Gemini and Microsoft Copilot
Through the webOS 26 operating system, you can use Google Gemini and Microsoft Copilot to help you quickly find the content you want, get answers to questions, or discover new films, series and apps. Just say your query and the LG OLED77B65LA TV will use advanced AI technology to provide more relevant and personalised results.
LG Gallery turns the TV into a digital picture with personalised content
If you're not watching TV, the screen can be transformed into a living art canvas with impressive scenery and videos. Thanks to personalisation, you can choose exactly the type of content you want to display. You can add pre-set music to the picture or connect a mobile device via Bluetooth. The function can also be used to display photos and videos taken with your smartphone. A personalised control panel creates an environment similar to a smartphone or tablet. Widgets can display, for example, the weather, current time, sports results or your Google calendar on the LG OLED77B65LA TV. Smart features include Always Ready, AI Brightness Control and a motion sensor.
Multi View, LG Channels and smart content sharing
The LG smart TV offers a wide range of entertainment options thanks to the Multi View feature, which allows you to mirror various devices via Google Cast or AirPlay. For example, the LG TV screen can be split into two parts to watch multiple sources simultaneously. Another feature is LG Channels–a streaming service offering a variety of live channels and on-demand content.
webOS Re: New Program
With the LG OLED77B65LA using webOS, your TV will always be up to date. The manufacturer guarantees 4 operating system updates over 5 years. As a CES Innovation Award winner in the cybersecurity category, LG ensures that the operating system will keep your data and privacy safe.
LG Shield protects your privacy and data
The LG OLED77B65LA is equipped with the LG Shield security platform, which helps protect your personal information, user accounts and connected devices. This allows you to use smart features, voice control and connect to your smart home with greater peace of mind and confidence in the security of your data. For an even better user experience, the LG TV is designed with accessibility in mind and is equipped with features such as a colour adjustment filter, a sign language guide and direct connection support for audio assistive devices.
The LG OLED77B65LA has great features for gamers
The LG OLED77B65LA smart TV is ready for the most demanding gaming experiences. Thanks to support for 4K resolution at up to 144Hz refresh rate, you'll enjoy an exceptionally smooth picture even during fast action scenes. NVIDIA G-SYNC Compatible and AMD FreeSync Premium technologies eliminate screen tearing and reduce stuttering, while VRR and ALLM ensure fast response and smooth gameplay. The result is a sharper picture, lower latency and maximum control over every movement, whether you're playing racing simulators, shooters or competitive online games.
A stylish TV will be a functional ornament in any home
The LG OLED77B65LA smart TV impresses with its premium Gallery Design, which allows it to be mounted flush against the wall, creating the impression of an elegant picture. The edge-to-edge design blends seamlessly with the room's interior. A wide variety of information can be displayed on the smart TV screen, or the right atmosphere can be created with background music along with your visuals. The LG OLED77B65LA can be easily linked to your Google account to view photos from your own library.
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LG electronics INC. Alfred-Herrhausen-Allee 3-5, 65760 Eschborn, Germany, [email protected], +49 6196 7883000
Specifications can be changed without notice. Images are for illustrative purposes only.
