77" LG OLED77B6ELC
Installment calculator
4,9%
interest
from 1,265,- monthly
- Reviews 4
- Help and manuals
- Specifications
- Photos & Videos 16
- Alternatives 7
- Accessories and suggested products
77" LG OLED77B6ELC
LG OLED77B6ELC Smart TV
77″ LG OLED77B6ELC OLED TV with 4K resolution and AI processor
The LG OLED77B6ELC is a smart OLED TV with a 195cm (77″) screen and high 4K Ultra HD resolution. Its 100/120Hz refresh rate is easy on the eyes and ensures a smooth picture. Performance is driven by the alpha 8 AI Gen3 processor, which boasts a host of features and certifications—such as UL Perfect Black, confirming its top-tier picture quality. Control is handled by a remote with AI elements for easier operation of the LG TV. When idle, LG Gallery+ mode transforms the screen into a personalised art canvas, with the option to integrate your own photos or videos with musical accompaniment. The built-in 20W speakers, combined with AI, provide a virtual 9.1.2 channel sound system, and when connected to a soundbar, further enhance the experience of watching sports, films, or playing games. Dolby Atmos and Dolby Vision technologies significantly contribute to the high quality of both picture and sound. The webOS operating system provides updates for up to five years. The Home Hub platform serves as a centre for controlling your smart home. The LG OLED77B6ELC smart TV features an ultra-slim design and offers the option of wall mounting, enhancing the aesthetic appeal and saving space in the room.
77" / OLED
Screen Size / Display Technology
4K Ultra HD / 100–120Hz
Resolution / Refresh Rate
webOS
Operating System
20W
Sound Power
300×300
VESAKey features of the 77" LG OLED77B6ELC smart TV
- The TV uses a modern alpha 8 AI Gen3 processor
- webOS operating system with the Re:New programme (up to 5 years of updates)
- Speakers with 9.1.2 virtual sound option
- AI Magic Remote with voice control
- LG Gallery+ mode for displaying artwork and photos
- Multi View function for displaying multiple sources simultaneously
- Wall-mountable smart TV with VESA mount for space saving
- Google Cast and Apple AirPlay integration
- 100/120Hz refresh rate
- Compatible with G-SYNC and FreeSync Premium for smoother gaming
- webOS operating system with the Re:New programme (up to 5 years of updates)
- 20W 2.0 speakers with 9.1.2 virtual sound option
The TV features technologies for a superior picture
The LG OLED77B6ELC features an advanced OLED panel using Perfect Black technology, allowing it to display deeper contrast and vibrant, accurate details in any lighting conditions. The Brightness Booster function provides an image that is up to three times brighter. The top-tier quality is declared by certifications such as UL Perfect Black, Perfect Colour, and TÜV Rheinland True Visual Experience with Indoor Lighting for watching TV during the day, at night, and in the dark. The AI Super Upscaling and OLED Dynamic Tone Mapping functions analyse each pixel to enhance the resolution, brightness, depth, and clarity of the picture. The smart TV supports Dolby Vision / HDR10 / HLG standards.
The LG B6ELC uses the alpha 8 AI Gen3 processor
The SMART OLED TV is equipped with the alpha 8 AI Gen3 processor, which enhances the image resolution to 4K quality with rich colours and high brightness. The artificial intelligence recognises objects with pixel-level precision and optimises the picture for an uninterrupted viewing experience. Gamers will appreciate the advanced features for improved image smoothness. The smart TV's refresh rate reaches a value of 120Hz. The LG OLED77B6ELC supports G-Sync and AMD FreeSync technologies for seamless synchronisation.
Smart TV with AI Magic Remote and smart webOS features
The TV includes the AI Magic Remote with AI integration. This next-generation remote eliminates the need for an additional device—its motion sensor and scroll wheel partially replace the functions of a traditional mouse. Voice commands are also available. AI elements include:
- AI Voice ID – recognises the user based on their voice and offers personalised recommendations
- AI Search – Microsoft Copilot allows you to get additional results and solutions
- AI Chatbot – assistance with setup and troubleshooting
- AI Concierge – personalised keywords and recommendations based on search and viewing history
- AI Picture Wizard – algorithms learn your preferences from 1.6 billion picture options
- AI Sound Wizard – creates a sound profile from over 40 million parameters
- “Hi LG” – activates voice commands
The LG OLED77B6ELC has 20W speakers with AI and a 9.1.2 virtual system
The OLED77B6ELC model features 20W speakers (2.0) and, thanks to AI Voice Remastering technology, helps create a balanced sound environment. The technology can extract voices, music and sound effects, and then optimise the sound to be as clear as possible. The Dynamic Sound Booster uses the power of the AI processor for an even more distinctive sound. Using deep learning, it creates a virtual 9.1.2 channel system that can fill the entire room with sound.
Multi View, LG Channels and Smart Content Sharing
The LG smart TV offers a wide range of entertainment options thanks to the Multi View feature, which allows you to mirror various devices via Google Cast or AirPlay. For example, you can split the screen into two parts and watch multiple sources simultaneously. Another feature is LG Channels – a streaming service offering a variety of live channels and on-demand content.
Dolby Vision and Dolby Atmos Technology for a Cinematic Experience
The LG OLED77B6ELC Smart TV expands your viewing options with a range of modern technologies and features. These allow you to enjoy films, series and sports broadcasts in various lighting conditions throughout the day and evening. Dolby Vision, Dolby Atmos and the Ambient FILMMAKER MODE, which preserves the creators' cinematic intent, play a significant role.
Specifications
Screen size and resolution
Screen
Operating system
Model year
Application
TV functions
Connectivity
Tuners
Dimensions and weight
Colour
Audio
Package contents
Energy specifications
Power outlet type
LG electronics INC. Alfred-Herrhausen-Allee 3-5, 65760 Eschborn, Germany, [email protected], +49 6196 7883000
Specifications can be changed without notice. Images are for illustrative purposes only.
