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AI Mode allows you to quickly adjust the adaptive picture and sound settings, which always intelligently optimise the viewing experience for your favourite content.

Forget manually adjusting the volume during film scenes. Using AI, the Samsung QE77S91F TV recognises different types of sounds and adjusts them to perfectly match the acoustics of the room.

Need to pop out, but your four-legged friend has to stay at home? Don’t worry – the activated microphone will detect any barking and play your pet's favourite content for them.

Make your daily routine easier with the improved Bixby assistant. It can process multiple commands at once and understand context better, making your Samsung QE77S91F TV the hub of your home.

The NQ4 AI Gen3 processor uses 128 neural networks to enhance the audiovisual experience. Whether you're watching your favourite film or playing a game, you won't miss a single detail.

Indulge in a film marathon full of classics that have been hits for decades. 4K AI Upscaling technology converts and enhances the content to 4K resolution for an uninterrupted viewing experience.

The processor analyses scenes to enhance contrast and brightness in the HDR+ dynamic range and accentuates objects in the foreground for a more spatial picture impression.

Let yourself be drawn into the action thanks to deep shades of black and a spectrum of vibrant colours. Self-illuminating pixels will then allow you to see a clearer and more accurate picture.

Enjoy a more spatial spectacle – Real Depth Enhancer technology intelligently boosts the contrast between objects in the foreground and the background, making scenes feel more natural and realistic.

Enjoy colour accuracy and a perfectly tuned visual experience. The Samsung QE77S91F TV can express up to 2,140 colours and 110 skin tones, which is underlined by its PANTONE certificate.

Advanced artificial intelligence algorithms analyse each scene in real-time and then adjust the colour shades for an even greater cinematic experience.

Are you a sports fan? Watching it has never been easier! The innovative processor uses AI to smooth and sharpen moving objects and text, so you'll never miss a thing again.

Auto HDR Remastering Pro uses AI to convert standard SDR video into HDR-like quality. Look forward to brighter lights, clearer details, and more vivid colours, even in older films or TV broadcasts.

HDR Brightness Optimiser improves the legibility of dark shots when there is stronger ambient light in the room. This allows you to enjoy HDR content with richer detail without the dark passages getting lost.


Smooth visuals even at lightning speed. With a 144Hz refresh rate, Motion Xcelerator technology ensures minimal response time and sharp, blur-free motion when gaming.

FreeSync Premium Pro reduces screen tearing and stuttering while delivering smooth, low-latency HDR gaming. In action scenes, you get a stable picture and faster responses.

G-Sync support helps reduce tearing and stuttering during gaming. The result is smoother motion and more precise control when you need to react in a split second.

The Game Bar lets you check key gaming parameters and quickly adjust settings on the fly. You can also switch to ultrawide aspect ratios of 21:9 or 32:9 for a wider field of view in compatible games.

Auto Low Latency Mode (ALLM) automatically sets the optimal response time for gaming. You don't have to search in the menu – the TV switches to the appropriate mode so you have the action under control.

Let the TV adapt for you. AI recognises the game type and adjusts the settings to give you the best experience for that genre – without tedious tweaking.

Create an atmosphere that pulls you into the action. The TV analyses colours and movement on the screen and can synchronise compatible Hue smart lighting for an even more impressive experience.

Enjoy fuller sound – Q-Symphony synchronises the TV's speakers with the soundbar so they play together. This gives you a richer surround effect without having to turn off the TV's speakers.

Immerse yourself in the action with the Samsung TV's 3D surround sound, which adds greater realism to scenes and enhances your viewing experience.

Object Tracking Sound Lite creates an impressive 3D effect using a virtual top channel. This makes the sound more dynamic and naturally follows the action on the screen.

When someone is talking at home or there's background noise, AI analyses the ambient sounds and the audio track to enhance speech. The result is more intelligible dialogue without constantly turning up the volume.

Watch thousands of films and series on O2 TV, Netflix, and Disney+, or start your favourite game via the Cloud. To ensure nothing disturbs your entertainment, you can schedule your smart home's routine in the SmartThings app. Everything else is taken care of by up to 7 years of updates, which will keep your TV secure.

In Samsung Daily+, you'll find apps and services for everyday life all in one place. You can easily access SmartThings, workout functions, karaoke, and other features that turn the Samsung QE77S91F TV into a practical home hub.

Daily+ Overview displays practical information when you approach the TV – even if the screen is off. Add widgets like weather, notes, or music and get an overview at a glance.

Malicious websites and apps won't stand a chance. The regularly updated Samsung Knox platform will keep your personal data and connected IoT devices completely secure at all times.

The integrated hub provides practical control of other smart devices via the TV – including those compatible with Matter or HCA protocols. You will then receive notifications about their status directly on the screen of your Samsung QE77S91F TV.

You can also control the TV without a remote – all you need is a compatible Galaxy Watch. Use simple gestures to select an option, start playback, or pause it.

AI Energy Mode automatically adjusts brightness according to the light in the room and how you use it. At the same time, it subtly optimises brightness scene by scene, so you can reduce consumption without unnecessary compromises.

With the Quick Remote feature, you get quick access to important Tizen functions right from your phone. Your mobile can also function as a full-featured remote – for changing channels, adjusting volume, and other common actions.

Connect your Samsung QE77S91F TV with Galaxy Buds and enjoy multidirectional 3D sound. Thanks to enhanced head tracking, the audio feels more natural and better maintains the direction it comes from in the scene.

The whole family can have fun with the karaoke feature in Samsung Daily+. You can use your phone as a microphone, so you don't need any extra accessories – just launch the app and start singing.

The minimalist LaserSlim design with an exceptionally thin profile will enhance the look of your living room or home cinema. The TV looks light, modern, and does not disrupt the overall impression of the space.

The SolarCell remote has a solar panel on the back that allows it to be charged by light. Its innovation is also highlighted by the built-in microphone and voice assistant.

Samsung Electronics Czech and Slovak, s.r.o., V parku 2323/14, Chodov, 148 00 Praha 4, 800 726 786, [email protected]
Creating a better world – the immodest vision which has driven Samsung since its inception in 1938. The courage to invest in the development of new technologies is typical for the company, as evidenced by a series of visionary solutions. Currently, Samsung is the largest group of companies in South Korea and the third largest worldwide conglomerate by revenue.
Samsung consumers associate the brand with high-quality consumer electronics. It is known for its Galaxy series, one of the best and most sought after mobile phones in its class. One must also mention Samsung TVs, where the company has long been at the cutting edge in technology and quality. The competence of the company is much broader. It is active in machinery and heavy industry, chemicals, construction, retail, and financial services.
Specifications can be changed without notice. Images are for illustrative purposes only.