Business modelling

The book provides a clear framework for the issue of business modelling, applying techniques and tools that can be used for the design, proposing, evaluation and modelling of new, innovative business model structures with direct transfer of knowledge into practice.

Despite the available business model templates and archetypes, there is no prescribed “ideal” model for guaranteed success, yet the book contains instructions for understanding the logic and meaning behind a business entity's existence, which are key for practical management and proactive strategic thinking.

The advantage of this book is its comprehensive approach to the issue of business modelling, including its up-to-date nature and its response to current market conditions.

The publication contains case studies and examples. Generalised business models provide scope for broader application.