How expensive is free

Why we behave irrationally when making decisions and how to fix it

Almost no human being behaves rationally when making decisions and marketing is perfectly capable of taking advantage of this: How many times have you gotten some 2 + 1 free promotions, or maybe the irresistible post-Christmas sales? Money and price influence our thinking, behaviour and social morality and it is very difficult to determine what is right, what is a trick and how to react to it.

Many factors influence our decision-making: a sea of turbulent emotions, traditional social customs and prejudices. Add to that a huge marketing push. You can kind of feel like you're always playing "shorthanded". In this audiobook, Dan Ariely shows you how to be in control of your decisions and make better choices with concrete, surprising examples backed by his research. The next time you get a unique exclusive offer that you can only use until midnight tonight, you won't be so massaged.