Manual of copywriting

A renowned Czech copywriter, winner of numerous advertising awards and copywriter of the year 2006, will tell you the secrets of creating successful texts. It will reveal the basic procedures, that apply in virtually every medium, will show you, how to think and act step by step in copywriting, to result in texts, that open wallets.

Whether it's e-mailing, web, social, PR, e-shop, radio, TV spot, intranet, Billboard, a work presentation or a company delivery, all commercial texts co-create the corporate identity, they attract new customers and can turn your business into a gold mine.

A purely practical book full of tips you won't find anywhere else, it is intended for all marketing and advertising professionals, advertising students and entrepreneurs.