Media communication for management

The aim of this book is to introduce you to the characteristics of the mass media, the practices and goals of journalists, and their working tools, and to prepare you to communicate with them. It explains the basic relationships and processes of media functioning, answers questions, where journalists get their information, how they process them, who determines, what's going to be written about, etc. Advice, what to do, when you want to reach out to the press, how to prepare to communicate with them, how to answer questions, how to present your information. He also focuses on crisis communication - he will help you in situations when the media present you in a bad light, he will shed light on the procedures when the media ignore you. It will enable you to defend mistakes, deflect attacks and partner with journalists so that they can be effective partners with you. Link to the book: http://www.facebook.com/pages/Medi%C3%A1ln%C3%AD-komunikace-pro-management/145513498848796? sk=wall