Razor-sharp web
E-book, Czech
Razor-sharp web
Let's stop the cycle of terrible websites
"Web design is not simple, it is just underestimated. Now is the time to change that. I have written the first Czech book on web design. It shows beginners the way, fills in the gaps for experienced professionals, and saves clients hundreds of thousands on poorly designed sites or pointless tenders."
Even more experienced web designers sometimes fall victim to the Dunning–Kruger effect – they simply "don't know what they don't know". Clients limit their tenders to homepage graphics and judge the result based on whether they like it or not. Web ostrý jako břitva changes this, helping both sides find a common language.
Web designers
Reading this book might shatter your illusions about web design. However, rethinking your design process and exploring the recommended reading in each chapter will set you on the path to becoming a successful web designer. Get inspired by tips I have gathered over 10 years. The WBS technique makes pricing a website easy, you start taking the project management triangle seriously, and you incorporate Golden Circles, Design Studio, or the See-Think-Do framework into your designs. I have mapped out my own web design framework to guide you through small jobs as well as six-figure projects. Web designers, graphic designers, analysts, developers, and copywriters can now better understand the context of their work within the team and the entire process.
Clients and project owners
Clarify your business strategy, branding, and brand archetype. This lets you integrate your online presentation into your marketing and prepare the perfect brief for your web designer. Learn why website preparation takes longer than 3 months and how to set up a project framework. Move away from judging graphics and start measuring KPIs, reducing the risks that threaten your project. If a web designer suggests user research and it seems unnecessary to you, this book helps you easily verify that your supplier is doing a professional job, even if you are a layperson. Just a few chapters are enough to give you the necessary perspective.
"I thought I wouldn't live to see the day, but it has happened. After 15 years of this industry's existence, we finally have the first Czech book on web design that you can actually use to start learning web design."
– Marek Prokop, consultant"I had the pleasure of reading and reviewing Honza's book Web ostrý jako břitva before it was published. I can highly recommend it not only to web designers, but also to their clients who want to become well-informed buyers. But beware – Honza is sharp and will probably shatter your long-cherished ideas about what a modern website should look like and do. So handle with care and keep out of reach of children!"
– Robert Vlach, business consultant and founder of www.NaVolneNoze.cz


