Smartly run shop

How to have more satisfied customers in your store and make more money? How do successful stores differ from those that are languishing on the brink of success? How to arrange the sales area attractively? How to lure customers into your store, surprise and delight them to come back again? How to effectively lead and motivate a sales team? All this and much more is revealed in this unique book, whose third edition contains, in addition to a host of new practical advice and useful notes, the brilliant ideas, strategies and tactics that have propelled the most successful retailers to the top. Discover the secrets behind the success of the biggest and best and learn from them. The author asked them a simple question: "What makes you so good? "The answers are more than inspiring, and this book shows you how to put them into practice. The book is intended for store owners and managers, managers and salespeople who want to become truly successful professionals.