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Televisions

When choosing a television, you should first consider whether you want a model with or without smart features. You should also consider the size, resolution, optimal viewing distance, refresh rate, type of tuner (terrestrial, cable or satellite broadcasting), and other practical functions.

Continue

Classic or Smart – Which is Better?

Smart TV 

In addition to standard television broadcasts, smart TVs allow you to watch Youtube videos, view pictures and videos from your mobile phone or tablet, and much more (functions vary from model to model). To use all these functions you must be connected to the Internet. Compared to traditional TVs with similar image quality, Smart TVs are slightly more expensive.

Classic TV

Compared with smart TVs with similar picture quality, classic TVs are cheaper but don't have the range of functions that smart TVs offer. Instead they are only suitable for watching TV and playing movies from a computer or DVD/Blu-ray player.

What else should I consider when buying a TV?

Consider the optimum viewing distance, size and resolution.

When choosing the size and resolution of a television, you should consider how far you will be sitting from the TV.

Screen Size (1"= 2.54cm) / What you will see SD programs, DVD movies* HD programs, Blu-ray movies*
Up to 32" (approx. 81cm) 1.5 to 2.4m 0.9 to 1.3m
39-50" (approx. 99-127cm) 2.9 to 3.7m 1.5 to 2m
55-65" (approx. 140-165cm) 4 to 4.8m 2.2 to 2.6m
75-100" (approx. 191-254cm) 5.6 to 7.5m 3 to 4m

*A large proportion of television programs are now broadcast in SD resolution (576p), whereas some programs broadcast in HD (720p or 1080i).

  • To watch SD programs or movies on DVD, a model with a resolution of 1366x768 pixels will suffice.
  • To watch HD programs or movies on Blu-ray, we recommend a model with Full HD resolution (1920×1080 pixels) or higher.
  • If you plan to watch movies in 4K resolution (3840×2160 pixels or higher), choose from our range of 4K TVs.

Panel Refresh Rate

  • 50Hz panel - found on cheaper TVs. Compared with 100Hz panels, images are less smooth and sharp during fast-moving scenes.
  • 100Hz panel - provides sharp and smooth images during fast-moving scenes. You will really notice the difference in quality when watching sports or action movies.

TV Tuner Types

  • DVB-S/S2 - for receiving satellite television broadcasts.
  • DVB-C - for receiving cable television.
  • DVB-T - for digital terrestrial (aerial) broadcasting. 
  • DVB-T2 + HEVC - for digital terrestrial (aerial) TV broadcasting with the new standard. 

It is important to make sure that the place where the TV will be used has access to the same type of broadcast that the TV itself supports. Don't forget to buy a cable to connect the TV to a satellite, antenna, or a cable TV socket.

Backlight (only LED LCD TV)

  • Direct TV with LED - compared with Edge LED, these models offer evenly backlit displays and truer black colour, providing better contrast. The disadvantage is the higher price and usually larger dimensions (depth).
  • Television with Edge LED - compared with similarly sized TVs with Direct LED, these models are often less expensive and have a smaller dimensions (depth). However, they usually provides less contrast and lower illumination. The difference is especially apparent towards the sides of the TV screen, which may be somewhat lighter.

Useful Features and Functions

  • WiFi - wirelessly connect your TV to a home network and the Internet.
  • Bluetooth - wirelessly connect a TV soundbar, speakers, headphones, keyboard or mouse.
  • USB connector - play movies from an external storage device; connect a keyboard or mouse.
  • Miracast feature - wirelessly display photos or play videos from your phone and tablet on your TV.
  • Widi function - wirelessly view pictures, play videos, or display your laptop screen.
  • PIP / PBP / POP - watch two television stations at once.
  • CI slot - insert the card and connect directly to a TV with a satellite or cable television outlet. So you don't need to purchase a set-top box.
  • PVR (Personal View Recorder) - record a film, serial or program on a USB disk or flash drive. On a TV with a dual tuner you can simultaneously record one TV station while watching another.
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1,015 Results
32" Thomson GO Plus 32UE5M45 - Television
Free delivery
to Alza branch
5.0
32" Thomson GO Plus 32UE5M45
Television - SMART ANDROID LED, 81cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct,, 1× HDMI, 3× USB, Chromecast, Google Assistant, Android TV, F
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Unsealed - in stock 1 pcs
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85" Hisense 85E7Q PRO - Television
Free delivery
to Alza branch
5.0
85" Hisense 85E7Q PRO
Television - SMART QLED, 215cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10+, HLG and Dolby Vision IQ, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Amazon Alexa, Apple Airplay 2, Vidaa, VESA 600×400, 30 W speaker(s), Dolby Atmos and Dolby Digital AC4, E
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As good as new - in stock 2 pcs
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85" Philips 85PUS8510 - Television
Free delivery
to Alza branch
4.0
85" Philips 85PUS8510
Television - SMART LED, 215cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10, HDR10+ and HLG, local dimming,, 3× HDMI, 2× USB, CI+, DLNA, game mode, Ambilight, Google Assistant, Amazon Alexa, Titan OS, VESA 600×400, 20 W speaker(s), DTS:X, Dolby Atmos and Dolby Digital AC4, D
Buy with code 2026ALZAEXTRA30 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 22,533,-
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55" Sony Bravia 5 (K55XR55B. CEI) - Television
Free delivery
Alzaboxes and stores
4.8 11×
55" Sony Bravia 5 (K55XR55B. CEI)
Television - SMART, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, WiFi, DLNA, game mode, Google Assistant, Apple Airplay 2, Google TV, VESA 300×300, 40 W speaker(s), DTS Digital Surround and Dolby Atmos, E
+Gift Subscription Sony BRAVIA CORE for 24 months with a value of 3,290,-
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Amazing Deal 28,790,- Save 3,200,-
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Order Code: WS1018z2d3d8
4.5 19×
55" Thomson 55QG7C14
Television - SMART QLED, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), Dolby Vision, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, CI+, USB recording, WiFi, Bluetooth, DLNA, Chromecast, game mode, voice control, Google Assistant, Amazon Alexa, Google TV, VESA 200×200, DTS Digital Surround and Dolby Atmos, F
Buy with code 2026ALZAEXTRA30 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 8,490,-
Discounted -13 % 12,128,- 13,990,-
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In stock 1 pcs
Order Code: QWK680x81a
100" Hisense 100U7Q PRO - Television
Free delivery
to Alza branch
5.0
100" Hisense 100U7Q PRO + 5 let záruka po registraci
Television - SMART, 254cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10+, HLG and Dolby Vision IQ, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, CI+, USB recording, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Amazon Alexa, Apple Airplay 2, Vidaa, VESA 800×400, 60 W speaker(s), Dolby Atmos and Dolby Digital AC4, F
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Buy with code 2026ALZAEXTRA25 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 59,993,-
79,990,-
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Order Code: HIS022x8a42
4.8 20×
65" TCL 65C6KS
Television - SMART, 165cm, 4K Ultra HD, 50 / 60Hz (50Hz), Mini LED, HDR10, HDR10+, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, CI+, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, Google TV, VESA 300×300, 40 W speaker(s), DTS:X, DTS Virtual:X and Dolby Atmos, E
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17,990,-
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Order Code: WK690f3a7aa1
65" LG OLED65G64LW - Television
Free delivery
to Alza branch
65" LG OLED65G64LW
Television - SMART OLED, 165cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×300, 60 W speaker(s), Dolby Atmos and Dolby Digital AC3, E
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration Nová sezóna. Nová televize.Dopřejte si novou LG televizi s cashbackem až 100 000 Kč. 64,990,-
New arrival 79,990,-
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In stock 2 pcs
Order Code: WK6016c10
43" LG 43QNED86B6B
Television - SMART, 109cm, 4K Ultra HD, 50 / 60Hz (50Hz), Mini LED, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 200×200, 20 W speaker(s), Dolby Digital AC3, F
Pre-sale price 14,490,-
Expected June 1, 2026
Order Code: WK6016c50
75" LG 75NU850B6LA
Television - SMART LED, 191cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 1× USB, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×300, 20 W speaker(s), Dolby Digital AC3, F
Pre-sale price 19,490,-
Expected June 30, 2026
Order Code: WK6016c82
65" LG 65NU850B6LA
Television - SMART LED, 165cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 1× USB, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 20 W speaker(s), Dolby Digital AC3, F
Pre-sale price 13,490,-
Expected June 30, 2026
Order Code: WK6016c83
43" LG 43NU850B6LA
Television - SMART LED, 109cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 1× USB, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 20 W speaker(s), Dolby Digital AC3, G
Pre-sale price 8,990,-
Expected June 30, 2026
Order Code: WK6016c86
50" LG 50NU850B6LA
Television - SMART LED, 127cm, 4K Ultra HD, 50 / 60Hz (50Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 3× HDMI, 1× USB, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 20 W speaker(s), Dolby Digital AC3, G
Pre-sale price 9,990,-
Expected June 30, 2026
Order Code: WK6016c85
77" LG OLED77G64LW - Television
Free delivery
to Alza branch
5.0
77" LG OLED77G64LW
Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, Dolby Vision and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×300, 60 W speaker(s), Dolby Atmos and Dolby Digital AC3, E
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration Nová sezóna. Nová televize.Dopřejte si novou LG televizi s cashbackem až 100 000 Kč. 79,990,-
Pre-sale price 99,990,-
Expected June 1, 2026
Order Code: WK6016c9
100" LG 100QNED87B6 - Television
Free delivery
to Alza branch
100" LG 100QNED87B6
Television - SMART, 254cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, Dolby Vision and HLG, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 600×400, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, E
Price with Cashback Cashback presents the option to get back money from your purchase online, usually requires a registration Nová sezóna. Nová televize.Dopřejte si novou LG televizi s cashbackem až 100 000 Kč. 84,990,-
Pre-sale price 99,990,-
Expected June 30, 2026
Order Code: WK6016c44
4.3 108×
32" Metz 32MQF7000Z
Television - SMART QLED, 81cm, HD Ready , 50 / 60Hz (50Hz), Direct, HDR10 and HLG,, 2× HDMI, 2× USB, CI+, USB recording, Bluetooth, Chromecast, game mode, Google TV, VESA 200×100, 20 W speaker(s), Dolby Digital and Dolby Digital Plus, E
Buy with code 2026ALZAEXTRA15 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 2,967,-
3,490,-
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On the way 1 pcs
Expected 01/07/2026
Order Code: METZ7000Zi
77" LG OLED77C54 - Television
Free delivery
to Alza branch
5.0 85×
77" LG OLED77C54
Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, HLG and Dolby Vision IQ, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, USB recording, Bluetooth, DLNA, Chromecast, game mode, voice control, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 40 W speaker(s), Dolby Atmos and Dolby Digital AC3, F
Buy with code 2026ALZAEXTRA20 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 39,992,-
49,990,-
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On the way > 5 pcs
Expected 05/08/2026
Order Code: WK6017a53
77" Philips 77OLED770 - Television
Free delivery
to Alza branch
5.0
77" Philips 77OLED770
Television - SMART OLED, 195cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, HDR10+, Dolby Vision and HLG, local dimming,, 4× HDMI, 2× USB, CI+, DLNA, game mode, Ambilight, Google Assistant, Amazon Alexa, Titan OS, VESA 400×300, 20 W speaker(s), DTS:X, Dolby Atmos and Dolby Digital AC4, F
39,990,-
Buy
On the way 1 pcs
Expected 01/07/2026
Order Code: WC389b05
32" Sencor SLE 3234 - Television
Free
delivery
5.0
32" Sencor SLE 3234
Television - LED, 81cm, HD Ready , 50 / 60Hz (50Hz), Direct, DVB-T2/S2/C, H.265/HEVC, 2× HDMI, 2× USB, VESA 200×100, 16 W speaker(s), E
2,989,-
Buy
On the way > 5 pcs
Expected 03/07/2026
Order Code: WS532f4d10i
55" LG OLED55G54 - Television
Free delivery
to Alza branch
4.9 15×
55" LG OLED55G54 + 5 let záruka
Television - SMART OLED, 139cm, 4K Ultra HD, 100 / 120Hz (100Hz), HDR10, HLG and Dolby Vision IQ, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 3× USB, USB recording, Bluetooth, DLNA, Chromecast, game mode, voice control, Amazon Alexa, Apple Airplay 2, webOS, VESA 300×200, 60 W speaker(s), Dolby Atmos and Dolby Digital AC3, E
39,990,-
Buy
On the way 1 pcs
Expected 05/08/2026
Order Code: WK6017a30
86" LG 86QNED85A6C - Television
Free delivery
to Alza branch
4.7 15×
86" LG 86QNED85A6C
Television - SMART, 218cm, 4K Ultra HD, 100 / 120Hz (100Hz), Mini LED, HDR10, HLG and Dolby Vision IQ, local dimming, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, USB recording, Bluetooth, DLNA, Chromecast, game mode, voice control, Amazon Alexa, Apple Airplay 2, webOS, VESA 600×400, 20 W speaker(s), Dolby Digital AC3, D
39,990,-
Buy
On the way 1 pcs
Expected 05/08/2026
Order Code: WK6017a62
5.0
40" Metz 40MQH7000Y
Television - SMART QLED, 102cm, Full HD , 50 / 60Hz (50Hz), Direct, Dolby Vision, DVB-T2/S2/C, H.265/HEVC, 2× USB, CI+, WiFi, Bluetooth, Google TV, VESA 200×100, 20 W speaker(s), Dolby Digital and Dolby Digital Plus, E
Buy with code 2026ALZAEXTRA20 The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. 5,592,-
New arrival 6,990,-
Buy
On the way > 5 pcs
Expected 07/07/2026
Order Code: METZ004a64
27" LG 27LB70006LA
Television - SMART LED, 68cm, Full HD , 100 / 120Hz (100Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 2× HDMI, 1× USB, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 100×100, 10 W speaker(s), Dolby Digital AC3, E
Pre-sale price 4,990,-
Expected July 1, 2026
Order Code: WK6016c101
98" LG 98NU900B6LB - Television
Free delivery
to Alza branch
98" LG 98NU900B6LB
Television - SMART LED, 249cm, 4K Ultra HD, 100 / 120Hz (100Hz), Direct, HDR10 and HLG, DVB-T2/S2/C, H.265/HEVC, 4× HDMI, 2× USB, WiFi, Bluetooth, DLNA, Chromecast, Miracast, game mode, voice control, Google Assistant, Amazon Alexa, Apple Airplay 2, webOS, VESA 600×400, 40 W speaker(s), Dolby Digital AC3, G
Pre-sale price 49,990,-
Expected July 1, 2026
Order Code: WK6016c74
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