Restart

An essential book for tiny, small and medium-sized entrepreneurs (the big ones will probably never learn that bigger doesn't necessarily mean more profitable).

This provocative, minimalist and exceptionally insightful guide from the founders of the renowned American company 37signals, famous for their successful web application Basecamp and other projects, will make you rethink everything you have learned about business so far. As the famous marketing guru Seth Godin says: Ignore this book at your own peril.

Restart (originally Rework) offers you a different – better and easier – way to succeed in business. It will show you that you need much less than you think. It will teach you how to get into the game without having to rob a bank, have a prestigious office and lots of employees. It will advise you on how to be more productive, and you will get a heap of other unusual ideas that can both inspire and motivate you.

“The authors of this book are the owners of the successful and industry-acclaimed company 37signals. Unlike many others, they know what they are writing about – in the book, they describe their approach to business and their experiences. And the book is just like their successful products – comprehensible, readable, concise, and stripped of the weeds of professional jargon. Restart mocks business bibles with its very form: look how few words it takes to say everything important.” Jiří Hlavenka, private investor, publicist and visionary,