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Think there's no such thing as an ideal camera for vloggers and other content creators that can take high-quality photos and videos, yet is easily portable and travel-friendly? Then you'll love this Sony Alpha A7C digital mirrorless camera, currently the world's smallest and lightest full-frame camera with interchangeable lenses and integrated optical image stabilisation. Despite its compact size, the camera offers impressive performance and quality images and footage thanks to its super-sized 24.2MP CMOS Full-Frame sensor. The Sony Alpha A7C digital camera in silver offers, among other things, improved and very fast autofocus and tracking, high-speed recording up to 120 frames per second, 4K video quality and advanced in-camera editing. You can rotate and tilt the 3" touchscreen and you'll appreciate the high-capacity battery. Of course, there is Wi-Fi and Bluetooth for fast data transfer. Attach E mount lenses to the Sony Alpha A7C mirrorless body. This package does not include a lens.

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One of the smallest and lightest full-frame interchangeable lens digital mirrorless cameras on the market
The Sony Alpha A7C will come in handy for all amateur and professional vloggers and video content creators
You can use any E mount lens
The Sony Alpha A7C Silver boasts a 35mm large 24.2 megapixel CMOS Full-Frame sensor
BIONZ X™ image processor for outstanding image quality
Integrated optical image stabilization
Enhanced autofocus with the ability to control the speed of transitions or change the subject in focus
Larger pixels on the sensor ensure excellent light performance in all conditions without noise even at high ISO
You can adjust the light sensitivity from ISO 100 to 51,000
High quality 4K videos and many built-in features for instant editing
Achieve bokeh with ease with the Sony Alpha A7C mirrorless camera
The unique 4D FOCUS system can capture objects in a flash and track them continuously
Advanced automatic eye focusing that works on animals thanks to an algorithm
High-speed recording up to 120 frames per second
You can rotate the 3" touch screen up to 176° horizontally and 270° vertically
The Sony Alpha A7C Silver features an XGA OLED electronic viewfinder
The A7C boasts a high-capacity battery that can be charged while shooting
Built-in Wi-Fi and Bluetooth interface
You can also get the optional GP-VPT2BT bottom grip with microphone, which also serves as a tripod
Magnesium alloy camera body construction is very lightweight yet durable, sealed against dust and moisture

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One of the main factors that affect the quality of photos taken from specific cameras is the size of the integrated sensor. The Sony Alpha A7C silver digital mirrorless camera is no slouch in this regard, and one of its biggest strengths is a Full-Frame sensor up to twice the size of other similarly sized APS-C cameras and up to three times the size of a smartphone sensor. The Sony Alpha A7C's sensor can capture much more light, giving your photos greater depth of field with more detail and reduced noise. In addition, a sensor this large can capture Full-Frame images that take your photos to a professional level.

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Every avid pet photographer knows the mischief of having their portraits focus only on the muzzle, not the eyes. You don't have to worry about this with the Sony Alpha A7C silver digital mirrorless camera, as it is equipped with Sony's special algorithm. This ensures fast automatic detection and tracking of the animal's eyes instead of the tip of its muzzle or whiskers. Even if an obstacle suddenly appears in front of the lens or the camera changes orientation (from horizontal to vertical or vice versa), this autofocus function can work very reliably. When you trust the Sony Alpha A7C digital camera to focus, your pet portraits will be just perfect.

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Capturing details and smooth transitions in the highest quality is no problem with the Sony Alpha A7C silver digital camera thanks to its large 24.2 megapixel Exmor R™ CMOS sensor and BIONZ X™ processor. These components combine to give the Alpha A7C excellent colour reproduction and wide dynamic range for both stills and movies.

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With the Sony Alpha A7C silver mirrorless camera, you'll find much more detail in the textures and shadows in your images than with other cameras. In fact, the larger pixels on the Sony Alpha A7C's sensor deliver a much higher signal-to-noise ratio. This noise reduction is particularly effective at ISO sensitivities set for poorly lit or fast-moving subjects. You can expect the standard sensitivity range for the Sony Alpha A7C silver mirrorless to be between ISO 100 and 51,200.

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If you're going to get the Sony Alpha A7C silver body digital camera for portrait photography, among other things, you'll be pleased to know that it has real-time autofocus on the eyes. This feature saves you from wasting time with out-of-focus portraits and works even when the subject's face is partially obscured. To activate eye focus, point the Sony Alpha A7C body at the model and press the shutter button halfway.

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You can attach any lens you like to the Sony Alpha A7C digital mirrorless camera, as more than 50 different lenses fit perfectly on its E mount: wide-angle, telephoto and video lenses or other special lenses; exactly as you currently need it. If you choose a compact Full-Frame lens, you can enjoy breathtaking, low-distortion shots even at long focal lengths. Lens is not included in this package.

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In addition to the side-opening LCD screen, all vloggers and other Sony Alpha A7C users will find the vertical video support makes it easy to capture footage, so you can play and edit videos without having to rotate them. Another accessory you might want to add to your Sony Alpha A7C digital mirrorless camera body is the optional bottom grip microphone combination, with digital microphone support ensuring exceptionally clear audio for your recordings even without the use of cables. The Grip GP-VPT2BT allows you to control the recording, adjust the zoom or serve well as a tripod for hands-free shots thanks to its Bluetooth interface. You can also easily adjust the angle for shooting or customize the button to your preference.

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The Sony Alpha A7C silver digital camera is perfect for every vlogger and other internet content creators. The Sony A7C's high-capacity mirrorless battery can shoot for extended periods of time in still mode, and you can use the side-opening swivel display to monitor with a microphone attached, use the three-axis stabiliser, or record and shoot from almost any position. Use the built-in headphone and microphone jacks to use your own favourite equipment.

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An extraordinary feature of the Sony Alpha A7C silver digital camera body when creating videos is the ability to change the focus transition speed setting when the subject in focus changes. You can choose from 7 levels, from slow and smooth transition to fast transition. In addition, you can even set the autofocus sensitivity in a range of levels from 1. Steady, where the Sony Alpha A7C will maintain focus on a specific subject, to 5. Sensitive, where the system watches for moving targets and easily focuses on another.

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Of course, when creating video content, the Sony Alpha A7C silver mirrorless camera also offers the ability to shoot slow-motion or sped-up footage according to your own settings. High-speed recording supports Full HD resolution with a frame rate of 120 fps. /s, and you can apply slow-motion or timelapse effects directly to your existing video in the Sony Alpha A7C. So you can easily create recordings up to 5x slower or up to 60x faster. You'll also be well served by the image effects, creative styles and image profiles features, which give you a wide range of visual settings for your shots, from basic to professional. With the Sony Alpha A7C digital camera, you'll save time that would have been spent editing video in post-production later on.

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The Sony Alpha A7C silver's enhanced autofocusing uses the unique 4D FOCUS system to capture subjects in a flash and track them continuously. This tracking of the moving subject is also possible in real time when the AF-ON button is pressed. The Sony Alpha A7C body delivers continuous bursts of images when shooting subjects in motion at up to 10 fps in AF/AE and up to 8 fps in Live View.

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Thanks to the shallow depth of field, you'll be able to take advantage of the very popular bokeh effect in your shots, which is what full-frame cameras like the Sony Alpha A7C silver can boast. You'll get beautiful footage in 4K video quality. You can even resample the footage to 6K quality while reading the full pixel count without pixel binning technology with minimal graphic moiré.

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The flexible 3" display panel can be rotated up to 176° horizontally and 270° vertically. Thanks to its touch control, it allows you to easily and quickly focus on a specific subject, take photos with a single touch or easily control the shutter.

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You can power the Z battery directly in the compact body of the Sony Alpha A7C silver digital camera using the USB Type-C connector. With the Sony A7C mirrorless camera, you can shoot while charging, saving valuable time.

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You can rest assured that the Sony Alpha A7C will last a long time thanks to its robust body design that keeps dust and moisture out. Yet the Sony A7C mirrorless camera is exceptionally small and lightweight thanks to its top, front and rear housings made from highly durable magnesium alloy.

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The built-in Wi-Fi interface allows you to use the Sony Alpha A7C contactlessly from your mobile device or computer. Start recording and be ready in the shot, adjust settings or take selfies has never been easier! You can also preview your work on your computer, smartphone or tablet.

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Downloading your photos or videos from the camera directly to your mobile phone or laptop while you're on the go is no problem for the Sony Alpha A7C silver mirrorless camera. With Wi-Fi, you can use the 2.4GHz or 5GHz network to transmit, so you don't have to wait until you get home to post your creations. Certain devices allow transmission by touch, others allow easy connection via QR code.

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You can also take advantage of the optional Imaging Edge Deskop app to enhance your images, making it easy to edit RAW files and create professional-quality photos. This app is also available for mobile devices like Imaging Edge Mobile™ and you can use Movie Edit to create videos conveniently. For live streaming with the Sony Alpha A7C, the Imaging Edge™ Webcam app works well.
Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
Specifications can be changed without notice. Images are for illustrative purposes only.