50" Sony Bravia 7 II (K50XR75M2PB. CEI)
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50" Sony Bravia 7 II (K50XR75M2PB. CEI)
Sony Bravia 7 II
See more of the story in bright, True RGB colours
This Sony Smart TV is equipped with an all-new True RGB display, delivering excellent colour reproduction and detailed 4K UHD resolution. The wide range of colours, brightness and depth will draw you deeper into every story. Acoustic Multi Audio+ technology delivers cinema-like surround sound, perfectly synchronised with the on-screen action¹. For an even more intense experience, including 360 Spatial Sound Mapping, just add a BRAVIA Theatre soundbar to your setup (not included). The Sony Bravia 7 II delivers an immersive experience regardless of the screen size. Thanks to Dolby Vision, Dolby Atmos, IMAX Enhanced and DTS: X technologies, you'll enjoy a cinema-like experience. The Google TV operating system uses artificial intelligence to learn your preferences and suggest suitable content. With "My Cinema" modes, you can easily select optimised audiovisual settings according to the time of day, your mood or personal preferences. A world of films awaitsyou on the SONY PICTURES CORE platform—get instant access to 10 titles and 24 months of unlimited streaming. The One Slate design combines the screen and frame into a single unit, giving the Sony TV an elegant look.
50" / RGB Micro LED
Screen Size / Display Technology
4K Ultra HD / 100/120Hz
Resolution / Frequency
Google TV
Operating System
40W
Sound Output
300×300
VESAKey Features of the 50" Sony Bravia 7 II TV (K50XR75M2PB.CEI)
- Advanced RGB Backlight Master Drive Pro display technology controls red, green, and blue LEDs in real-time
- Studio Calibrated modes for SONY PICTURES CORE, Netflix and Prime Video
- Dolby Vision, Dolby Atmos, IMAX Enhanced and DTS: X support
- Realistic picture thanks to the XR processor
- AI analyses the scene in real-time and optimises every detail for the most faithful picture
- All your content in one place with Google TV
- True RGB technology effectively controls the backlight for lower energy consumption
Detailed picture with True RGB technology
The Sony Bravia 7 II Smart TV excels with its high colour volume and brightness thanks to True RGB technology. The resulting picture has superb colours, high brightness and extraordinary depth. The RGB Backlight Master Drive Pro technology controls the individual red, green and blue LEDs with maximum precision. Each one is controlled independently, which makes it possible to achieve a higher picture quality and a cleaner, wider colour range. Smooth Colour Gradation technology captures even the finest details, faithfully reproduces colour transitions, improves contrast and gives the picture a natural depth. The latest XR processor with AI support ensures a realistic picture on the Sony Bravia 7 II TV. It recognises individual elements in the scene, analyses them and optimises them to make the picture look as lifelike as possible. If you like older films, XR Clear Image technology uses AI to intelligently upscale to near 4K quality. For action-packed orfast-paced scenes, you'll appreciate XR Motion Clarity technology, which analyses motion across frames and synchronises the backlight with the on-screen action. Get closer to the original creator's vision with Studio Calibrated modes. The picture retains authentic details across platforms like SONY PICTURES CORE, Netflix or Prime Video. The Sony Bravia 7 II TV meets the Dolby Vision film standard, which brings out the full potential of HDR with realistic colours and contrast. You can enjoy IMAX Enhanced content in top-notch 4K HDR quality with cinema-like sound and an expanded aspect ratio. X-Wide Angle Pro technology ensures that colours and contrast remain vivid even when viewed from the side. With the Ambient Optimisation function, the TV uses AI to recognise the ambient light and automatically adjust the picture for ideal viewing. In addition, every BRAVIA TV is individually calibrated to ensure consistent, high quality.
The Sony Bravia 7 II has superb sound
AI-powered 3D Surround Upscaling technology, along with a proprietary virtualiser, expands stereo into a wider, more precise 3D sound. With Dolby Atmos and DTS: X support, you can experience truly cinematic surround sound. Dialogues are always clearly intelligible thanks to Voice Zoom 3 technology, which uses AI to recognise the human voice and adjust its volume and clarity. You can also adjust the dialogue volume to your liking without affecting other sounds. With Ambient Optimisation, your space becomes part of the sound experience. The TV uses AI to analyse the room and ceiling height and automatically adjusts the sound for the optimal result. The simultaneous sound output function allows you to listen to content on headphones while others watch the same content through the TV speakers on the Sony Bravia 7 II.
Enjoy cinema-like sound with the BRAVIA Theatre system
Connecting a BRAVIA Theatre system or soundbar fills the room with powerful sound for an even more striking audiovisual experience. Based on analysis of professional studios, the Sony Bravia 7 II can reproduce a cinema-like sound range with fewer speakers. 360 Spatial Sound Mapping technology on the latest soundbars creates virtual speakers around you, expanding the sound field to match the creators' intent. For even deeper and more dynamic sound, you can connect a subwoofer and rear speakers to the Sony Bravia 7 II TV for more powerful bass and a wider surround effect. BRAVIA Theatre thus transforms any content into a more striking cinematic experience. The subwoofer and rear speakers can also be connected directly to the TV, even without using a soundbar.
*Soundbar, rear speakers and subwoofer are not included.
The Sony Bravia 7 II's design is impressive
The One Slate design combines the screen and frame of the Sony Bravia 7 II TV into one elegant whole. The subtle wave texture of the frame blends naturally into any interior. The Mirage Stand combines a subtle steel structure with a transparent panel*. Integrated cable management ensures a clean and uncluttered look. The Sony Bravia 7 II TV can also be mounted close to the wall, creating a minimalist installation where the picture itself stands out. The remote control has larger buttons with different textures and a clear layout for easy operation. The back has a fine texture that improves grip and comfort. And thanks to the Find Remote function, you can easily find it—when activated, it will emit an audible signal.
*Stand design varies depending on screen size.
Endless entertainment with Google TV
Sony's Google TV offers smarter search, personalised recommendations, and the entertainment you love. Browse over 400,000 films and TV episodes from your favourite streaming services, neatly organised by topic and genre based on your interests, along with over 10,000 apps and games. The remote also has dedicated buttons for your favourite apps, so you can access content instantly. You can control the Sony Bravia 7 II TV with your voice—just say "Hey Google" to search for films, play music or get answers to your questions. With built-in Google Cast and Apple AirPlay 2 support, you can easily share content from your smartphone, tablet, laptop or computer directly to the big screen. You can control the Sony TV with the remote control or via the BRAVIA Connect app. In the mobile app, you can adjust the volume, fine-tune settings or check the configuration without having to go through the menu directly on the TV screen.
Discover an unbeatable gaming experience on the Bravia 7 II
Immerse yourself in stunning graphics and dynamic sound, and if you want even more, connect the TV to a PlayStation 5 to unlock additional gaming features. Auto HDR Tone Mapping automatically optimises HDR during the initial PS5 setup, so details stand out in both the darkest shadows and the brightest scenes. The Auto Genre Picture Mode automatically switches the TV to Game Mode to minimise lag and maximise responsiveness. With the PS Remote Play app, you can play your favourite PS5 and PS4 games over the internet without having to move the console or cables. Game Menu 2 centralises all gaming tools in one place, where you can quickly check status, fine-tune settings, use assistive features, and more. With Gaming Multi-View, you can play on one part of the screen while watching a YouTube tutorial, for example, on the other. Support for 4K/120 fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) via HDMI 2.1 ensures smooth, sharp andresponsive gaming. The Sony Bravia 7 II TV also supports Dolby Vision for gaming, which brings a new level of depth and realism.
Watch films in the best possible quality
Enjoy a world of films that's part of BRAVIA, available via SONY PICTURES CORE. With Pure Stream technology, you can stream HDR films on SONY PICTURES CORE at up to 80Mb/s, which delivers significantly more detail, colour, and contrast than typical 15–25Mb/s streaming services. With a vast library of IMAX Enhanced titles, you'll experience impressively clear picture and sound that pulls you into the action*. The BRAVIA 7 II includes 10 films and 24 months of unlimited streaming, which you can redeem directly in the app.
*Feature availability varies by region and country.
Endless entertainment with Google TV
The BRAVIA 7 II's True RGB technology enhances each colour individually, so you can enjoy a wide colour spectrum and high brightness with lower energy consumption. To monitor and optimise energy consumption, you can use the Eco Dashboard 2, which combines all power settings into one clear app. The TV's back cover is made from recycled plastic, and the remote control contains 80% recycled plastic materials. The packaging is smaller and lighter, which reduces CO₂ emissions during product transport by approximately 31%. Accessibility features include TalkBack, text magnification, colour inversion, tactile dots on the back of the TV, and other functions.
¹This feature is not available on 50" and 55" screen sizes.
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Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
Specifications can be changed without notice. Images are for illustrative purposes only.
