Corporate economics

In the book the authors have covered all the basic issues of business economics

Also included are corporate functions in the area of organisation and management of the enterprise, which are a prerequisite for the fulfilment of functions of an economic nature. The book is divided into thirteen basic chapters, with each chapter containing a theoretical basis, its own interpretation of the issues and the literature used.

The introduction is devoted to the relationship between microeconomics and business economics, the factors of the corporate environment are described, the functions and forms of management of the enterprise are specified, its value and life cycle, methods and forms of organization and management of business processes are described, principles and practices of corporate marketing, current methods in the field of human resource management are defined, the content and provision of internal audit, the principles of SME entrepreneurship are defined. The conclusion of the book is devoted to the issue of entry of companies into foreign markets.