Psychology of persuasion

The book presents the latest findings in the psychology of persuasion, influence and manipulation. It provides professionals and students of psychology, marketing and management with an overview of current trends, new means of communication and methods. It describes in an engaging way the scientific background of the most interesting phenomena in the field, including ethical issues. This publication belongs in the hands of all people interested in psychology, advertising, Promotion, media and business, that are not satisfied by mere theoretical considerations, but who want to know how persuasion really works. They will find concrete examples and direct links to practical applications.

The author is a leading expert on persuasion techniques, manipulation and buying behaviour.

Parameters and Specifications:

Genre:
Psychology

Number of pages:
108