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Hybrid camera
Don't be afraid to capture unique moments in detail, even in poor conditions, with the new Sony Alpha A6700 hybrid camera, which uses a new 26MP Exmor R sensor with backlighting and a BionZ XR processor taken from Sony Alpha professional cameras. The Sony Alpha A6700 offers advanced colour reproduction and a wide range of customizable presets (Creative Looks), allowing you to create realistic images. With a wide selection of Sony's native APS-C lenses and the ability to shoot continuously at an impressive 11sec. /s the opportunity to immortalize a key moment doesn't slip through your fingers.


Hybrid camera can take high-quality photos and 4K video
New 26MP back-illuminated Exmor R sensor
Powerful BionZ XR processor taken from Sony Alpha professional cameras
Active stabilisation supported by artificial intelligence
Auto Composition function
Compact and lightweight design for all conditions
Continuous shooting at up to 11 sn. /s
Advanced Breath Compensation, LUT Preview and Quick Menu of Video Functions (Fn)
Touch and rotating display for easy operation
The Alpha A6700 is available with a range of native APS-C lenses from Sony
Easily transfer content from camera to smartphone via Creators' App

Artificial intelligence is everywhere, and the Sony Alpha A6700 APS-C mirrorless camera is no exception. Specifically, it uses it for autofocus. The camera accurately focuses on the desired subject and can track it across the entire frame during shooting and filming, even from a distance. The AI processor can assess the subject's posture, so you won't lose focus on their eyes even after they turn their back on you. You can quickly move between different objects - from human eyes, to birds, animals, vehicles and insects. The Sony Alpha A6700 Hybrid always refocuses smoothly. Experienced photographers will benefit from the ability to switch to Continuous Direct Manual Focus (DMF) mode, allowing them to explore the potential of focus grading for high-resolution shooting.

The Alpha 6700 takes some of the best features from the Sony Cinema Line. Enjoy 10-bit 4K recording (downscaled from 6K) at up to 30p with 4:2:2 sampling. The Sony Alpha 6700 Hybrid Camera can also capture slow-motion 4K footage at up to 120p.

With its compact design, active stabilisation, S-Cinetone/S-Log3 profile and intelligent auto composition, the Sony Alpha 6700 is the perfect camera for creating cinematic shots on the go. You'll create stable shots in every situation, backed by AI-powered automatic composition. Experienced videographers can take advantage of features such as breath compensation, LUT preview, and quick video function menu (Fn) on the Sony Alpha 6700 hybrid camera.

The Sony Alpha 6700 camera with 4K recording is designed to accompany you on a variety of expeditions. The compact and lightweight design makes it easy to move and use. The user experience is enhanced by a full-touch rotating screen that has a clearer electronic viewfinder and an additional front guide. With the Sony Alpha 6700 hybrid camera, creating content on the go will be fast and intuitive. The APS-C mirrorless camera can easily withstand dust and moisture, and its chassis is made of magnesium alloy. With Sony Alpha, you can take photos and videos in any environment.

The Sony Alpha 6700 won't hold back your creativity. Capture breathtaking content with exceptional image quality, spectacular blur, a wide range of compatible lenses and other accessories. Through the Creators' App, you can easily connect the Sony Hybrid Camera to your smartphone to seamlessly transfer images.

The Sony Alpha 6700 can be used as a webcam for streaming or attending online meetings in 4K resolution. Sony's Creators' Cloud platform is available for you to collaborate with other creators. For example, edit videos with Master Cut (Beta) or use Ci Media Cloud to establish seamless collaboration. With the Alpha 6700, you can connect, create and share your content from anywhere.
Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
Specifications can be changed without notice. Images are for illustrative purposes only.